SEO & Content Marketing, New Zealand.

Google Adwords Management

Paid search engine advertising such as Google AdWords is one of the most effective forms of online advertising for many businesses who occupy an online space. But it can prove both costly and ineffective if managed poorly.

With effective Google Adwords management, you’ll receive instant visibility for your business and attracted targeted leads to your website.

What is Google Adwords?

Google Adwords is Google’s paid advertising service, letting you advertise your business to searchers directly via Google’s search results pages.

Also known as Pay Per Click (PPC) or paid search, you set a budget, choose your keywords, and then decide on where your Ad appears. From here you’re charged a fee every time someone clicks on your advert.

While the aim of paid search campaigns is to appear every time a user searches for your desired phrases and keywords. Without a positive return on your investment, your advertising budget can quickly be depleted.

The aim of an effectively managed paid search campaign is to return the maximum revenue for your marketing dollar. With this goal in mind, Adwords creates a cost-effective path from a potential customer’s search straight to your business and has the power to become a system of continual sales.

The importance of specialist Google Adwords management

Google Adwords is a powerful system for any business. But its power and flexibility can be a double-edged sword: it’s complicated to learn, let alone master.

Are you considering Google AdWords for your business? Ask yourself the following questions:

  • Do you want to grow your business using Google Adwords, but don’t have the time or money to waste learning it?
  • Have you already started using Adwords, but the results aren’t meeting your expectations?
  • Do you want to optimise your spend to get more clicks and converted sales from Google Adwords?

If you answered ‘Yes’ to any of these? Then you’ll want to look at getting your Google AdWords managed for you by a trusted adviser.

How can Found help with Google Adwords management?

Found’s paid search management services help you get the most out of your paid search campaigns. Whether you want to maximise the return on your existing campaign, or require the setup of a new Google Adwords campaign from scratch.

Once established, we continue to analyse, maintain and improve your Adwords campaign. It’s through this gradual refinement methodology that we’re able to increase the return on your investment, and achieve the maximum number of clicks for your budgeted spend. All while ensuring as many of those clicks are carried through to a successful conversion.

Found’s Google Adwords services include

  • Setting up of a Google Adwords account
  • Adwords campaign management
  • Keyword selection process
  • Ad-group and Ad writing service
  • Bid management
  • Quality score optimisation
  • Click Through Rate (CTR) improvements
  • Conversion optimisation
  • Reporting and Analysis
  • Ecommerce conversion tracking, including
    • Average spend per sale
    • Adwords cost per sale

Found’s online marketing services include:

  • Search Engine Optimisation
    SEO is one of the most rewarding and cost effective online marketing methods we use for our clients due to it’s sustainable and enduring nature.
  • Google Adwords Management
    Our ROI focused Google Adwords setup and management services strive to ensure your campaign is driving a positive return on your marketing spend month on month.
  • Content Marketing
    We increase visibility organically, by creating and then marketing content to promote your business’s position as an industry authority.
  • Conversion Rate Optimisation
    We analyse, test and improve your website’s design, usability, improving the customer experience and converting more of your website visitors into customers.

Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop