I’m about to say something that may surprise you:
Online businesses could learn a thing or two from their retail counterparts.
…or is it?
Let’s think on that for a second.
From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.
To do so, they’ve employed a number of smart ideas…
- Grab your attention.
- Offer you exactly what you want, but didn’t know you needed.
- And ensure they’re always at the front of your mind.
Because just as Rome wasn’t built in a day…
…a successful retail business knows it isn’t built on foot traffic alone.
Just like your business’ online success isn’t built on Page Views or Visitors.
Unfortunately this is where many digital marketing strategies fall on their face.
Sure, they drive those views and visitors…
…but are they driving sales?
This is the real difference between any old approach to marketing, and the kind of effective digital marketing that really makes a difference.
You know, the kind of digital & inbound marketing that’s more effective at converting customers than any other.
Yes, including television!
You don’t just have to take our word for it, either.
Keep reading to find out how you can use them to boost your sales, too!
1Grab Their Attention With Keywords That Connect!
Keywords are attention-grabbers.
They’re sale makers!
They’re also the online equivalent of storefront advertising.
What do I mean by this?
Just think back to the last Butcher’s you saw.
I bet their store was covered in bold bullet-points like ‘Kiwi Lamb!‘ and ‘BBQ Sausages!‘.
What about an Accounting Firm?
Their facades are chock full of dot-point lists touting ‘Same-Day Tax Returns!‘ and ‘Financial Audits!‘.
They use these terms because they’re the key words people are looking for.
And they’re the keywords people use when searching online, too!
So when it comes to your website, view the Search Results Page as the main street of the online world.
You want to shout your keywords from the rafters as they scroll by.
You’re missing out!
Struggling? Try these 3 sales-boosting keyword tips
- Carry out keyword research and find the perfect terms for your site.
- Use these phrases to optimise search elements like Title Tags, Meta Descriptions, and Headings.
- Add purchase-intent and location-based modifiers to capture lucrative local audiences looking to spend!
2Address Their Pain Points, With Added Personality!
Here’s something you need to know about your customers:
Most of the time, they don’t know what they’re looking for.
All they know is why they need it.
Whatever ‘it‘ may be.
As an example, consider a leaking tap.
Your plumbing business knows exactly how to tackle this problem.
But unless you’re a plumber (What’s Mario up to these days, I wonder…), would you know you need a new Washer or Plumber’s Glue to re-seal the connection?
Spoiler alert, neither did I!
Yet with the power of Google, I look like the expert I most definitely am not.
In this scenario, people will be throwing ‘how do i fixe leaking tap‘ into Google – spelling errors and all – to find a solution.
So what happens if your site only talks about Washers and Plumber’s Glue?
Will these lucrative customers know you exist?
That’s why creating content is important, sure.
But creating the right kind of content is crucial for maximising the benefits once you’ve pressed publish!
By addressing their pain points and optimising for SEO, you’ll talk to a much larger group of potential customers.
Customers that may well follow up with an enquiry or purchase!
Lost? Create relevant content with these 3 steps
- Think about why your customers need you, not what they need from you.
- Create content that helps, informs, and addresses these issues.
- Nurture these leads by directing them towards your products and services with internal links and calls-to-action.
3Keep Them Coming Back With Consistent Communication!
I’ve got a quick question for you:
How much of what you consume online do you actually remember?
The internet throws so much stuff at us on the daily, it’s easy to lose track of time and browser tabs!
More often than not, your business is lost in this static.
But there is a way to ensure you’re remembered.
And it’s something you’re going to want to do.
You see, many sales aren’t made ‘on the spot‘.
In fact, some people avoid impulse purchases altogether.
(How?! Please, share your secrets in the comments below!).
By ensuring you’re front-of-mind during the decision making process, you could easily boost sales.
But what if I told you many businesses neglect to do just this?
That’s like shouting ‘Don’t let the door hit you on the way out‘ as a customer leaves your store.
Instead, aim to build long-lasting relationships and heat up these warm leads…
…how? With Email Marketing!
It’s one of the best ways to do so.
Whether it’s in the form of a newsletter, offer, or coupon, your business will ensure it’s seen and heard.
Confused? Keep up the conversation with these 3 tips
- Capture customer data via coupons, newsletters, or other special offers.
- Craft an email campaign that speaks to their place in the sales funnel.
- Keep in touch with special offers, news, and announcements!
Any thoughts or ideas? We want to hear from you! Leave your comment below.