Digital marketing insights from the trenches.

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Jamie Dalzell

Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

By Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation 2 Comments

Digital marketing vs television advertising: 5 stats that will really surprise you

…and what these stats can teach you about maximising your return on marketing investment.

It’s 2020.

There’s a smartphone in (almost) every pocket.

Digital ad revenue skyrocketed 14.9% in 2019 alone.

And users carry out 3.5 billion Google searches every day.

It’s clear digital is fast becoming the best way to connect with customers…

…yet many businesses just

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4 Reasons why optimising for organic search is crucial for marketing ROI

By Business, Local SEO, On Page Optimisation, Search Engine Advertising, Search Engine Marketing, SEO Training No Comments
4 Reasons why optimising for organic search is crucial for marketing ROI

Achieving sales success doesn’t always require a flashy advertising campaign…

Let’s imagine this scenario for a second:

You have a regular stream of customers visiting your website.

What’s more, they’re ready to buy your products or sign up for your services.

Now here comes the plot twist…

…you haven’t spent a single cent on advertising.

Does this scenario sound too …

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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

By Content Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

Content and the Sales Funnel: How to Improve Your Content to Boost ConversionsThere’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new …

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3 Reasons Content Marketing vs SEO isn’t the question you should be asking

By Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

Why content marketing vs SEO isn't the question you should be askingPitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …

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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

By Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

4 Fast ways to optimise your mobile site and supercharge salesThe convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?

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