Digital marketing insights from the experts

October 31
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Universal Analytics is going away: here’s what to do next
Universal Analytics is coming to the end of its days. This old version of Google Analytics will stop processing website hits from July 1, 2023. Read on for guidance on what to do.
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September 28
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Google Analytics 4 vs Universal Analytics For Busy People
You’ve come to the right place if this is you: you want to find out the key, must-know differences between Google Analytics 4 and Universal Analytics.
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January 25
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How To Strategically Design Your SEO Objectives For 2021
New year, new goals. Enter the New Year with a new set of objectives that will ensure your website helps you reach your business goals over the next 12 months.
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July 30
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Health Check: Revitalise Your Business Website In 6 Steps
Dust off the worldwide cobwebs and start driving traffic, leads, and sales through your website with our quick-start guide to getting (re)started online.
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July 9
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eCommerce SEO: How We Grew Client Sales By 87%* In 6 Months (Case Study)
Over the last six months, several of our clients have experienced remarkable success, with an average 87% increase in sales and a 136% boost in revenue. Today, we’re sharing our 11 strategies for achieving these results.
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May 26
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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
In 2020, with digital ad revenue soaring, it’s clear digital channels are the way to connect with customers. Yet, many businesses still rely on traditional marketing. Stats show that digital offers better ROI. It’s time to embrace the digital shift.
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May 24
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4 Reasons why optimising for organic search is crucial for marketing ROI
Discover the magic of SEO! It delivers high ROI by targeting active customers, keeps you ahead of competitors, levels the field against big businesses, and showcases your industry authority.
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March 8
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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions
Effective marketing considers the sales funnel. Find out how to enhance your content marketing and convert visitors to loyal customers.
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October 13
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3 Reasons Content Marketing vs SEO isn’t the question you should be asking
Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the
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July 19
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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales
The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?
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