Digital marketing insights from the experts
January 25
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How To Strategically Design Your SEO Objectives For 2021
Enter the New Year with a new set of objectives that will ensure your website helps you reach your business goals over the next 12 months. Are you ready for SEO changes in 2021? A well-defined SEO strategy and objectives for your e-commerce brand is essential to generate organic site traffic, quality leads, and brand exposure. Choosing the right goals
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July 30
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Health Check: Revitalise Your Business Website In 6 Steps
Dust off the world wide cobwebs and start driving traffic, leads, and sales through your website with our quick-start guide to getting (re)started online. It’s safe to say recent events continue to drive more people online. In fact, global web traffic has grown by 10.2% since January. A lot of businesses have followed suit, only… …many have been shocked at
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July 9
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eCommerce SEO: How We Grew Client Sales By 87%* In 6 Months (Case Study)
…plus the 11 strategies and techniques you need to do the same! Over the last six months… …several of our clients have seen *an average increase in sales of 87%. As well as an average increase in revenue of 136%. While an increase in online sales was expected during lockdown… …our results show those with a well-optimised online presence were
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May 26
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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
…and what these stats can teach you about maximising your return on marketing investment. It’s 2020. There’s a smartphone in (almost) every pocket. Digital ad revenue skyrocketed 14.9% in 2019 alone. And users carry out 3.5 billion Google searches every day. It’s clear digital is fast becoming the best way to connect with customers… …yet many businesses just like yours still
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May 24
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4 Reasons why optimising for organic search is crucial for marketing ROI
Achieving sales success doesn’t always require a flashy advertising campaign… Let’s imagine this scenario for a second: You have a regular stream of customers visiting your website. What’s more, they’re ready to buy your products or sign up for your services. Now here comes the plot twist… …you haven’t spent a single cent on advertising. Does this scenario sound too
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March 8
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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions
There’s something you need to know: Good marketing is no accident. To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel. With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.
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October 13
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3 Reasons Content Marketing vs SEO isn’t the question you should be asking
Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the
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July 19
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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales
The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?
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July 5
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Social Media Marketing: 20 Tools To Help Drive Leads and Sales
There’s no denying it: Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes. As a result? The tools used to managed those campaigns have seen a dramatic growth in popularity. …yet it’s still a struggle to figure out which tools you actually need.
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June 8
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Short-Lived SEO Results? Why Sustainability Is KEY To Sales Success
It’s a long way to the top when you’re riding a roller-coaster of rocky results. People spend much of their lives gunning for the top. If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be? A tennis player? Well, chances are a tournament win or a #1
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