Digital marketing insights to help get you found.

All Posts By

Robert Kramers

8 Ways you’re wasting your marketing budget (and what you can do about it)

By Content Marketing, Google Adwords, Marketing, On Page Optimisation, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

8 Ways you're wasting your marketing budget - and what to do about itBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are …

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10 Untapped CRO tactics that’ll turn your website into the ultimate sales tool in 2019

By Business, E-Commerce, Marketing, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

10 Tactics for turning your website into the ultimate sales toolChances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how…

Here’s something you may not be aware of:

Your customers often travel a bumpy, meandering path on their journey to purchasing from your business.

First off?

They don’t even know you exist!

And when they do?…

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5 Ways to promote your services with content that connects

By Content Marketing, Search Engine Marketing No Comments

5 Ways to promote your services with content that connectsContent is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how…

It’s a fact:

People do business with businesses they connect with.

As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business.

In fact, it’s the best way to create …

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7 Reasons your marketing budget is better spent on digital

By Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% …

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

By Business, Content Marketing No Comments

Maximise your content marketing strategy with the 3 R'sThe creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats …

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[2019 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

By Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools 97 Comments

The complete list of *all* online New Zealand business directoriesToday we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You …

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Viral Content: 9 Proven Strategies To Create Content That Gets Shared

By Content Marketing, Search Engine Optimisation 2 Comments

9 Proven strategies to create content that gets sharedWhat do the common cold and viral content have in common? Not much, right?!

But what if I told you they’re more alike than you think… How so? They’re both highly contagious.

Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr.

And as it

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Content Marketing: Learn How we Grew Web Traffic By 1131%

By Content Marketing, Search Engine Optimisation 4 Comments

Content Marketing: Lean how we grew web traffic by 1131%Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business.

Yet not all content is created equal.

In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret.

But not …

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