All Posts By

Robert Kramers

8 Ways you’re wasting your marketing budget (and what you can do about it)

8 Ways you're wasting your marketing budget - and what to do about itBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are … Continue Reading

5 Ways to promote your services with content that connects

5 Ways to promote your services with content that connectsContent is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how…

It’s a fact:

People do business with businesses they connect with.

As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business.

In fact, it’s the best way to create … Continue Reading

7 Reasons your marketing budget is better spent on digital

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

Google vs Facebook advertising: which is best for your business?

Google vs Facebook advertising: which is best for your business?If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…

Online advertising is a vital element of any modern business’s successful marketing strategy.

In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.

But what makes it … Continue Reading

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

Maximise your content marketing strategy with the 3 R'sThe creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats … Continue Reading

Viral Content: 9 Proven Strategies To Create Content That Gets Shared

9 Proven strategies to create content that gets sharedWhat do the common cold and viral content have in common? Not much, right?!

But what if I told you they’re more alike than you think… How so? They’re both highly contagious.

Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr.

And as it Continue Reading