Digital marketing insights from the trenches.

All Posts By

Robert Kramers

5 Reasons To Be Weary About Link Building Offers

By Search Engine Marketing, Search Engine Optimisation, SEO Tools 7 Comments

5 Reasons you should be weary about link building offersYou probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be.

First, what do I mean by “quality”?

3 basic attributes of “quality” websites include:

  1. Have content that is very useful to people
  2. Well established in a well defined or uncontested niche with lots of web traffic
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What Does GoogleBot See? How Google Reads The Content of Your Website And How You Can Use That to Improve Your Search Engine Optimisation

By Search Engine Optimisation, SEO Tools 2 Comments

How you can use GoogleBot to improve your SEODid you know that Google’s robot crawler can pretty much only read text?

It doesn’t see your pretty images, or flash, or javascript.

It only sees text.

Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees.

To use Webmaster Tools you will need to sign up, and verify you own your website.…

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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

By Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a …

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Who is Search Engine Optimisation For? The Robots or Humans?

By Search Engine Optimisation No Comments

Who is Search Engine Optimisation for? Robots or Humans?When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s).

On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that

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Do You Name Your Website Images With Keywords to Improve Your Rank in Google and the SEO of Your Website?

By Search Engine Optimisation No Comments

Do you name your images with keywords? Here's why you shouldMost people don’t bother putting some thought into naming the images they upload to their websites.

That is precisely why you should.

By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”.

And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such …

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What Are BackLinks? How Can Back Links Improve Your Google Rank?

By Link Building, Search Engine Optimisation 7 Comments

What are backlinks? And how can they improve your site's ranking?

Firstly, What are Back Links?

A back link (or “inbound link“) is any hyperlink coming back to your website.

From the Google Search Engine’s point of view, each backlink scores a point for your website.  In effect it is saying “this website is worth a visit, go and check it out!”.  After-all, the internet is built on hyperlinks.…

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Think you know the rank for your website in Google? No you don’t

By Analytics, Search Engine Optimisation, SEO Tools 6 Comments

Your site's Google rankingSeems pretty easy to check doesn’t it? Just type in the keywords you rank well for, and there is your website near the top of the results…

Actually that’s not your true ranking at all!

Check again using a friends computer and you’ll get a very different result.

This can be embarrassing. I did this many times at a friends …

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The Difference Between Unique Visitors, Page Views and Hits.

By Analytics, Search Engine Optimisation No Comments

Visitors, Page Views & Hits: What's The Difference?First, the definitions:

  • Unique Visitors – The number of individuals who have visited your website. But, if a person on a dial-up connection disconnects and reconnects, they will be assigned a different IP address and therefore be counted as another unique visitor if they return to your website.
  • Visitor – The number of visitors who have visited your website. But,
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