Digital marketing insights from the experts
May 2
Image
Struggling to convert? Super effective website hacks for turning leads into sales
Transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips… Believe it or not… …your leads aren’t going to magically convert themselves into sales. It’s true! Unfortunately, not everyone understands the importance of nurturing and following up on leads. In fact, some businesses make the mistake of only giving leads attention when it’s convenient
Read More
March 28
Image
7 Common SEO mistakes that’ll kill your leads, sales & revenue
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically. Are you struggling to rank in Google? If the answer is yes, you’re not alone! Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce. In fact, it
Read More
March 13
Image
Google Search Console: Tracking Your Website’s Success
In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in
Read More
February 11
Image
Google Analytics: How To Measure & Track Your Website’s Success
Here’s a question for you: How effective a sales tool is your website? It’s an easy question to ask, but it isn’t always an easy one to answer. Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of
Read More
October 17
Image
What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a
Read More
July 20
Image
What’s the difference between “long tail and “short tail” Keywords
When clients first become aware of Search Engine Optimisation their first question is “how do I get on the first page of Google for [insert common keyword here]”. Eg #1: A bed and breakfast wants page one on Google for “bed and breakfast” Eg #2: A real estate agent wants page one on Google for “real estate” This is the
Read More
July 14
Image
Think you know the rank for your website in Google? No you don’t
Seems pretty easy to check doesn’t it? Just type in the keywords you rank well for, and there is your website near the top of the results… Actually that’s not your true ranking at all! Check again using a friends computer and you’ll get a very different result. This can be embarrassing. I did this many times at a friends
Read More
July 4
Image
The Difference Between Unique Visitors, Page Views and Hits.
First, the definitions: Unique Visitors – The number of individuals who have visited your website. But, if a person on a dial-up connection disconnects and reconnects, they will be assigned a different IP address and therefore be counted as another unique visitor if they return to your website. Visitor – The number of visitors who have visited your website. But,
Read More
Image

17 ways to grow sales and smash it!

Get a competitive advantage,
grab your FREE copy now.

Download