Digital marketing insights from the experts

Nurture leads effectively and transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips…

Are you struggling to rank on Google? Avoid some of these SEO pitfalls and improve your website’s ranking organically.

In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in

Here’s a question for you: How effective a sales tool is your website? It’s an easy question to ask, but it isn’t always an easy one to answer. Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a

When clients first become aware of Search Engine Optimisation their first question is “how do I get on the first page of Google for [insert common keyword here]”. Eg #1: A bed and breakfast wants page one on Google for “bed and breakfast” Eg #2: A real estate agent wants page one on Google for “real estate” This is the

Seems pretty easy to check doesn’t it? Just type in the keywords you rank well for, and there is your website near the top of the results… Actually that’s not your true ranking at all! Check again using a friends computer and you’ll get a very different result. This can be embarrassing. I did this many times at a friends

First, the definitions: Unique Visitors – The number of individuals who have visited your website. But, if a person on a dial-up connection disconnects and reconnects, they will be assigned a different IP address and therefore be counted as another unique visitor if they return to your website. Visitor – The number of visitors who have visited your website. But,