Digital marketing insights from the experts

Nurture leads effectively and transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips…

Are you struggling to rank on Google? Avoid some of these SEO pitfalls and improve your website’s ranking organically.

In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure

Here’s a question for you: How effective a sales tool is your website? It’s an easy question to ask, but it isn’t always an easy one to answer. Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean?

Confused by keyword choices? Don’t be! This blog unveils the difference between “short tail” and “long tail” keywords. Learn why targeting specific phrases can be more effective than generic terms for attracting ideal customers to your website.

Confused by website ranking? You’re not alone! This blog reveals why your Google position might be a mirage. Discover how personalised results and location impact ranking and learn how to see your website’s true position.

Ever wonder what those website traffic numbers mean? This blog clears it up! We define key metrics: unique visitors (individual users), page views (each time a page is loaded) and hits (file requests like images). Learn how they differ and why they matter!