Category

Business

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
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Content Marketing vs SEO

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading

Google vs Facebook advertising: which is best for your business?

Fiona Powell ByFiona Powell | Business, Google Adwords, Paid Search
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Google Ads vs Facebook Advertising

If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…

Online advertising is a vital element of any modern business’s successful marketing strategy.

In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.

But what makes it … Continue Reading

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

Fiona Powell ByFiona Powell | Business, Content Marketing
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The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

Jamie Dalzell ByJamie Dalzell | Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
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The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading

Short-Lived SEO Results? Why Sustainability Is KEY To Sales Success

Jamie Dalzell ByJamie Dalzell | Business, Search Engine Optimisation, SEO Training
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Rocky search engine results

It’s a long way to the top when you’re riding a roller-coaster of rocky results

People spend much of their lives gunning for the top.

If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?

A tennis player? Well, chances are a tournament win or a #1 … Continue Reading

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation
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I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…… Continue Reading