Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…
Have you heard the news?
SEO is dead.
Long live SEO!
Content is the new king…
…or so the headlines would have you believe.
Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading
If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…
Online advertising is a vital element of any modern business’s successful marketing strategy.
In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.
But what makes it … Continue Reading
ByFiona Powell
The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.
Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.
As a business owner, content marketing can boost your overall marketing performance.
As the stats … Continue Reading
The convenience of having a smartphone on-hand makes life that much easier.
Maybe it’s for news?
Social interaction?
Shopping?
Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.
And businesses – as well as Google – know it.
The question is, does yours?… Continue Reading
There’s no denying it:
Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.
As a result?
The tools used to managed those campaigns have seen a dramatic growth in popularity.
…yet it’s still a struggle to figure out which tools you actually need.… Continue Reading
People spend much of their lives gunning for the top.
If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?
A tennis player? Well, chances are a tournament win or a #1 … Continue Reading
Quick show of hands:
Who here remembers the Yellow Pages?
That tome of a book was once the go-to business directory of its time.
So, what was it that made it so successful?
Do you know?
Think on that for a second, and I’ll wrap back ’round to it shortly.… Continue Reading
I’m about to say something that may surprise you:
Online businesses could learn a thing or two from their retail counterparts.
Shocking, right?!
…or is it?
Let’s think on that for a second.
From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.
To do so, they’ve employed a number of smart ideas…… Continue Reading
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