Putting your business on the world (wide web) stage doesn’t have to be difficult or costly. Here’s how… It’s true… …going global isn’t easy. In fact, tackling the local market is difficult enough. Let alone the scale, scope, and the sheer cost of stepping outside of your comfort – and time – zone, without any guarantees of a return on

Achieving sales success doesn’t always require a flashy advertising campaign… Let’s imagine this scenario for a second: You have a regular stream of customers visiting your website. What’s more, they’re ready to buy your products or sign up for your services. Now here comes the plot twist… …you haven’t spent a single cent on advertising. Does this scenario sound too

Transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips… Believe it or not… …your leads aren’t going to magically convert themselves into sales. It’s true! Unfortunately, not everyone understands the importance of nurturing and following up on leads. In fact, some businesses make the mistake of only giving leads attention when it’s convenient

Get more of the traffic your business needs and less of the kind it doesn’t with these tips. Ask any business what the top goal for their website is… …chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”. Only without targeted website traffic, you won’t be doing either of those. That’s because not all web traffic is

Chances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how… Here’s something you may not be aware of: Your customers often travel a bumpy, meandering path on their journey to purchasing from your business. First off? They don’t even know you exist! And when they do?

In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the

Online advertising is a vital element of any modern business’s successful marketing strategy. In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand. But what makes it just so successful? And which platform is best for your business?

The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy. Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives. As a business owner, content marketing can boost your overall marketing performance. As the stats

The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?