Digital marketing insights from the experts
May 26
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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
…and what these stats can teach you about maximising your return on marketing investment. It’s 2020. There’s a smartphone in (almost) every pocket. Digital ad revenue skyrocketed 14.9% in 2019 alone. And users carry out 3.5 billion Google searches every day. It’s clear digital is fast becoming the best way to connect with customers… …yet many businesses just like yours still
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June 20
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Exports made easy: How SEO overcomes the challenges of International Marketing
Putting your business on the world (wide web) stage doesn’t have to be difficult or costly. Here’s how… It’s true… …going global isn’t easy. In fact, tackling the local market is difficult enough. Let alone the scale, scope, and the sheer cost of stepping outside of your comfort – and time – zone, without any guarantees of a return on
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April 11
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Less tire kickers, more customers: Gain more targeted web traffic, easily!
Get more of the traffic your business needs and less of the kind it doesn’t with these tips. Ask any business what the top goal for their website is… …chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”. Only without targeted website traffic, you won’t be doing either of those. That’s because not all web traffic is
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March 28
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7 Common SEO mistakes that’ll kill your leads, sales & revenue
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically. Are you struggling to rank in Google? If the answer is yes, you’re not alone! Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce. In fact, it
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March 8
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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions
There’s something you need to know: Good marketing is no accident. To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel. With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.
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January 21
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8 Ways you’re wasting your marketing budget (and what you can do about it)
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how… Here’s the bottom line: Marketing isn’t about creating the funniest campaign. The flashest website. Or the most cinematic video advert. So, what is marketing about? It’s all about maximising revenue with minimal spend. Moving into 2019, marketing budgets are
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November 15
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5 Ways to promote your services with content that connects
Content is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how… It’s a fact: People do business with businesses they connect with. As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business. In fact, it’s the best way to create
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November 1
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7 Reasons your marketing budget is better spent on digital
In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%
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October 13
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3 Reasons Content Marketing vs SEO isn’t the question you should be asking
Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the
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August 28
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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage
The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy. Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives. As a business owner, content marketing can boost your overall marketing performance. As the stats
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