Category

Search Engine Optimisation

8 Ways you’re wasting your marketing budget (and what you can do about it)

8 Ways You're Wasting Your Marketing Budget And What To Do About ItBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are … Continue Reading

7 Reasons your marketing budget is better spent on digital

Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

Content Marketing vs SEO

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading

Short-Lived SEO Results? Why Sustainability Is KEY To Sales Success

Rocky search engine results

It’s a long way to the top when you’re riding a roller-coaster of rocky results

People spend much of their lives gunning for the top.

If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?

A tennis player? Well, chances are a tournament win or a #1 … Continue Reading

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…… Continue Reading