Category

Search Engine Optimisation

7 Reasons your marketing budget is better spent on digital

Fiona Powell ByFiona Powell | Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
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Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
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Content Marketing vs SEO

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

Jamie Dalzell ByJamie Dalzell | Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
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The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading

Short-Lived SEO Results? Why Sustainability Is KEY To Sales Success

Jamie Dalzell ByJamie Dalzell | Business, Search Engine Optimisation, SEO Training
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Rocky search engine results

It’s a long way to the top when you’re riding a roller-coaster of rocky results

People spend much of their lives gunning for the top.

If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?

A tennis player? Well, chances are a tournament win or a #1 … Continue Reading

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation
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I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…… Continue Reading

[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

Robert Kramers ByRobert Kramers | Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools
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Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You … Continue Reading

Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

Jamie Dalzell ByJamie Dalzell | Content Marketing, Search Engine Marketing, Search Engine Optimisation
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Conversion rate and sales funnel

There’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new … Continue Reading