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Search Engine Optimisation Guides & Resources

Is your SEO agency failing to chase THE metric that matters most?

Measuring results and success

Here’s a quick question for you:

How do you measure success?

I ask because in SEO – as in life itself – there’s more than one way to do so.

Some agencies might focus on rankings and that elusive #1 position.

Others?

They’ll see a boost in Traffic and Page Views as a job well done.

While these numbers are important, they’re not the end goal.

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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…

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Hiring An SEO Agency? Avoid This *Deadly* Mistake Some Business Owners Make

Today I want to share something every business needs to know:

Effective SEO is a marathon, not a sprint.

That’s not to say it doesn’t also require quick thinking and decision making.

Far from it, in fact!

You see, Google is constantly tweaking, adjusting, and updating the algorithms they use to rank your site.

If an agency doesn’t stay up-to-date, your business could suffer.

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[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

NZ Business Directories

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You see, some registration processes can take up to 30 minutes to work through. 

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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

Conversion rate and sales funnel

There’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.

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8 Simple Tactics For Boosting Your SEO With Visual Content

8 Simple Tactics For Boosting Your SEO With Visual Content

Are you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, and 65% of people are visual learners.

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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

TV vs Digital Marketing

It’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected audience.

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Google Search Console: Tracking Your Website’s Success In 2017

Google Search Console

In our last post about Google Analytics I asked:

How effective a sales tool is your website?

Now, it’s time to follow up with another that’s just as important:

How well is your website performing in Google?

You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in the first place.  

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E-Commerce / Website SEO Tools & Plugins: 35 (mostly free) Utilities For Optimising Your Website

e-commerce tools

Updated October 2017

In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.

This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!

Here’s why:

While you now know the steps required to optimise your online website or shop, finding the right tool for the job can often prove frustrating and time consuming:

What is the best tool for the job?

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E-Commerce SEO: 11 Point Checklist For Optimising Your Online Shop

E-Commerce SEO

If your online store is struggling to gain traffic and sales, then this is the post for you.

Sure, you may not face the same hassles as a retail store owner – who has time for all that dusting? – but running an online store presents unique challenge of its own.

Yet like any retailer, a well-structured online store that is highly visible and makes it easy for users to find what they’re looking for is critical to your success.

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Ready to drive sustained business growth with an inbound marketing system that attracts qualified leads?

Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop