Digital marketing insights from the trenches.

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Search Engine Optimisation

Personal Branding: 5 Steps to Promoting Yourself Online as an Industry Thought Leader

By Content Marketing, Search Engine Optimisation No Comments

5 Steps to promoting yourself online as an industry thought leader

I’m excited to show you a really powerful personal branding strategy.

A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry.

Best of all? It’s completely free!

Sounds too good to be true, right?…

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Viral Content: 9 Proven Strategies To Create Content That Gets Shared

By Content Marketing, Search Engine Optimisation 2 Comments

9 Proven strategies to create content that gets sharedWhat do the common cold and viral content have in common? Not much, right?!

But what if I told you they’re more alike than you think… How so? They’re both highly contagious.

Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr.

And as it

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Content Marketing: Learn How we Grew Web Traffic By 1131%

By Content Marketing, Search Engine Optimisation 4 Comments

Content Marketing: Lean how we grew web traffic by 1131%Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business.

Yet not all content is created equal.

In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret.

But not …

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4 DIY Link Building / SEO Opportunities for In-house Marketers

By Link Building, Search Engine Optimisation 10 Comments

4 DIY link building opportunities for in-house marketersLet’s face it: as a small business owner, ranking in Google can be a really hard task.

First you need to deal with the fact that because you are a smaller business, you are very likely not getting the influx of attention that larger, more established businesses are getting. Furthermore, you have bigger businesses finally catching on to the SEO …

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5 Reasons To Be Weary About Link Building Offers

By Search Engine Marketing, Search Engine Optimisation, SEO Tools 7 Comments

5 Reasons you should be weary about link building offersYou probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be.

First, what do I mean by “quality”?

3 basic attributes of “quality” websites include:

  1. Have content that is very useful to people
  2. Well established in a well defined or uncontested niche with lots of web traffic
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What Does GoogleBot See? How Google Reads The Content of Your Website And How You Can Use That to Improve Your Search Engine Optimisation

By Search Engine Optimisation, SEO Tools 2 Comments

How you can use GoogleBot to improve your SEODid you know that Google’s robot crawler can pretty much only read text?

It doesn’t see your pretty images, or flash, or javascript.

It only sees text.

Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees.

To use Webmaster Tools you will need to sign up, and verify you own your website.…

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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

By Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a …

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Who is Search Engine Optimisation For? The Robots or Humans?

By Search Engine Optimisation No Comments

Who is Search Engine Optimisation for? Robots or Humans?When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s).

On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that

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Do You Name Your Website Images With Keywords to Improve Your Rank in Google and the SEO of Your Website?

By Search Engine Optimisation No Comments

Do you name your images with keywords? Here's why you shouldMost people don’t bother putting some thought into naming the images they upload to their websites.

That is precisely why you should.

By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”.

And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such …

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