There’s no denying it:
Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.
As a result?
The tools used to managed those campaigns have seen a dramatic growth in popularity.
…yet it’s still a struggle to figure out which tools you actually need.
In fact, before you even think about launching a social campaign, you’ll likely be taking to Google in order to find the best social media marketing tools on the market.
Here’s the thing:
Most organisations like yours understand the value of social media, and just how important it is to have the right tools…
…and the facts and figures agree! While 97% of modern brands use social media to boost customer engagement, a whopping 85% of those companies have no idea which tools they need to enhance their campaigns.
The question is no longer whether you should be using social media tools.
Rather, it’s how do you make sure you’re getting the most out of the resources you have?
Leveraging the right tools for social media
Social media marketing tools are more than just a method of tracking competitor posts and automating your Twitter schedule.
These solutions can help with everything from cross-channel promotions when you have profiles on multiples accounts, to capturing customer loyalty.
According to one study conducted by the Texas University of Technology, organizations that are active on social media get far greater loyalty from their fans.
How much, exactly?
The study found around 53% of Americans say they feel loyal to the brands they follow online, and you can bet local New Zealand audiences feel just as strongly!
In a world where the success of your company often depends on the relationships you build with your customers, social media tools help you to – not just make – but preserve critical connections, too.
The can help you to:
- Quickly respond to customer questions and enquiries.
- Easily track your performance across different channels.
- Monitor results to ensure you’re maximising your budget.
Now that studies suggest that social media can deliver a 100% higher lead-to-close ratio than any other outbound marketing strategy, it’s easy to see why it’s so important for companies to focus on getting the highest amount of value from every post.
The question is, do you need a social media tool that automates your posts, listens to competitors, tracks your campaigns, or something in between?
So, which tools do you need?
The social media tools that are right for your company depend on some complex factors.
This includes the strategy you’re using to connect with your customers, as well as the metrics you’re trying to improve.
For instance, if you want a social tool that will help you to boost engagement, then it makes sense to invest in something that allows you to automate your posts and respond quickly to customer queries and feedback.
Similarly, pairing social media marketing tools with the right small business CRM software will help you maximise your return on investment as you’ll be able to better track, organise, and capitalise on new marketing opportunities with your team.
By choosing the right social media solution, you’ll gain the extra support you need to thrive in a world where online communities are your key to unlocking increased traffic, leads, and sales.
To find out more about choosing the perfect social media tools, check out this infographic into the hottest solutions on the market for 2018.
Remember, successful social media marketing can be tough, but you don’t have to do it without any help.