Digital marketing insights to help get you found.

5 Ways to promote your services with content that connects

By Content Marketing, Search Engine Marketing No Comments

5 Ways to promote your services with content that connectsContent is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how…

It’s a fact:

People do business with businesses they connect with.

As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business.

In fact, it’s the best way to create …

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7 Reasons your marketing budget is better spent on digital

By Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% …

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3 Reasons Content Marketing vs SEO isn’t the question you should be asking

By Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

Why content marketing vs SEO isn't the question you should be askingPitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

By Business, Content Marketing No Comments

Maximise your content marketing strategy with the 3 R'sThe creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats …

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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

By Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

4 Fast ways to optimise your mobile site and supercharge salesThe convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?

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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

By Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

Our top 3 digital marketing strategies for boosting sales (fast!)I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas……

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