If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…
Online advertising is a vital element of any modern business’s successful marketing strategy.
In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.
But what makes it … Continue Reading
The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.
Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.
As a business owner, content marketing can boost your overall marketing performance.
As the stats … Continue Reading
The convenience of having a smartphone on-hand makes life that much easier.
Maybe it’s for news?
Social interaction?
Shopping?
Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.
And businesses – as well as Google – know it.
The question is, does yours?… Continue Reading
There’s no denying it:
Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.
As a result?
The tools used to managed those campaigns have seen a dramatic growth in popularity.
…yet it’s still a struggle to figure out which tools you actually need.… Continue Reading
People spend much of their lives gunning for the top.
If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?
A tennis player? Well, chances are a tournament win or a #1 … Continue Reading
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