In the battle for your marketing dollar, online is fast gaining the upper hand. This is why…
When’s the last time you decided to buy something, like a new barbecue?
Or needed the services of a professional, such as a panel beater?
Chances are, the first thing you did was check out barbecues or panel beaters online.
In fact, 81% … Continue Reading
Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…
Have you heard the news?
SEO is dead.
Long live SEO!
Content is the new king…
…or so the headlines would have you believe.
Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading
If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…
Online advertising is a vital element of any modern business’s successful marketing strategy.
In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.
But what makes it … Continue Reading
The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.
Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.
As a business owner, content marketing can boost your overall marketing performance.
As the stats … Continue Reading
The convenience of having a smartphone on-hand makes life that much easier.
Maybe it’s for news?
Social interaction?
Shopping?
Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.
And businesses – as well as Google – know it.
The question is, does yours?… Continue Reading
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