Digital marketing insights to help you get found

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…… Continue Reading

[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

Robert Kramers ByRobert Kramers | Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools
| 93 Comments

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You … Continue Reading

Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

Jamie Dalzell ByJamie Dalzell | Content Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

Conversion rate and sales funnel

There’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new … Continue Reading

8 Simple Tactics For Boosting Your SEO With Visual Content

Jamie Dalzell ByJamie Dalzell | Content Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

8 Simple Tactics For Boosting Your SEO With Visual Content

Are you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, … Continue Reading

Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

Jamie Dalzell ByJamie Dalzell | Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
| 2 Comments

TV vs Digital Marketing

It’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected … Continue Reading

Google Search Console: Tracking Your Website’s Success In 2017

Jamie Dalzell ByJamie Dalzell | Analytics, Search Engine Marketing, Search Engine Optimisation, SEO Tools
| 2 Comments

Google Search Console

In our last post about Google Analytics I asked:

How effective a sales tool is your website?

Now, it’s time to follow up with another that’s just as important:

How well is your website performing in Google?

You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views Continue Reading

E-Commerce / Website SEO Tools & Plugins: 35 (mostly free) Utilities For Optimising Your Website

Jamie Dalzell ByJamie Dalzell | E-Commerce, Keyword Research, On Page Optimisation, Search Engine Optimisation, SEO Tools, SEO Training
| 6 Comments

e-commerce tools

Updated October 2017

In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.

This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!

Here’s why:

While you now know the steps required to optimise your online website or shop, finding the … Continue Reading

E-Commerce SEO: 11 Point Checklist For Optimising Your Online Shop

Jamie Dalzell ByJamie Dalzell | On Page Optimisation, Search Engine Marketing, Search Engine Optimisation, SEO Training
| 2 Comments

E-Commerce SEO

If your online store is struggling to gain traffic and sales, then this is the post for you.

Sure, you may not face the same hassles as a retail store owner – who has time for all that dusting?

But running an online store presents unique challenge of its own.

Yet like any retailer, a well-structured online store that … Continue Reading