Digital marketing insights to help get you found.

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

By Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

Why content marketing vs SEO isn't the question you should be askingPitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

By Business, Content Marketing No Comments

Maximise your content marketing strategy with the 3 R'sThe creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats …

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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

By Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

4 Fast ways to optimise your mobile site and supercharge salesThe convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?

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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

By Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

Our top 3 digital marketing strategies for boosting sales (fast!)I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas……

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[2019 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

By Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools 96 Comments

The complete list of *all* online New Zealand business directoriesToday we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You …

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8 Simple Tactics For Boosting Your SEO With Visual Content

By Content Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

8 Simple tactics for boosting your SEO with visual contentAre you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, …

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