Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…
Have you heard the news?
SEO is dead.
Long live SEO!
Content is the new king…
…or so the headlines would have you believe.
Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …
The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.
Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.
As a business owner, content marketing can boost your overall marketing performance.
As the stats …
The convenience of having a smartphone on-hand makes life that much easier.
Maybe it’s for news?
Social interaction?
Shopping?
Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.
And businesses – as well as Google – know it.
The question is, does yours?…
There’s no denying it:
Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.
As a result?
The tools used to managed those campaigns have seen a dramatic growth in popularity.
…yet it’s still a struggle to figure out which tools you actually need.…
It’s a long way to the top when you’re riding a roller-coaster of rocky results.
People spend much of their lives gunning for the top.
If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?
A tennis player? Well, chances are a tournament win or a #1 …
Quick show of hands:
Who here remembers the Yellow Pages?
That tome of a book was once the go-to business directory of its time.
So, what was it that made it so successful?
Do you know?
Think on that for a second, and I’ll wrap back ’round to it shortly.…
I’m about to say something that may surprise you:
Online businesses could learn a thing or two from their retail counterparts.
Shocking, right?!
…or is it?
Let’s think on that for a second.
From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.
To do so, they’ve employed a number of smart ideas……
Today we were asked for our list of the best free online New Zealand business directories.
First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.
TIME!
You …
Are you on a content marketing journey for your website?
If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.
How so?
Consider this:
90% of the information that goes to the brain is visual, …
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