Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how… Here’s the bottom line: Marketing isn’t about creating the funniest campaign. The flashest website. Or the most cinematic video advert. So, what is marketing about? It’s all about maximising revenue with minimal spend. Moving into 2019, marketing budgets are

Chances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how… Here’s something you may not be aware of: Your customers often travel a bumpy, meandering path on their journey to purchasing from your business. First off? They don’t even know you exist! And when they do?

Content is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how… It’s a fact: People do business with businesses they connect with. As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business. In fact, it’s the best way to create

In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the

Online advertising is a vital element of any modern business’s successful marketing strategy. In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand. But what makes it just so successful? And which platform is best for your business?

The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy. Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives. As a business owner, content marketing can boost your overall marketing performance. As the stats

The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?

There’s no denying it: Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes. As a result? The tools used to managed those campaigns have seen a dramatic growth in popularity. …yet it’s still a struggle to figure out which tools you actually need.

It’s a long way to the top when you’re riding a roller-coaster of rocky results. People spend much of their lives gunning for the top. If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be? A tennis player? Well, chances are a tournament win or a #1