Digital marketing insights to help get you found.

Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

By Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation 2 Comments

Digital Marketing vs Television: 5 Stats that'll *really* surprise youIt’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected …

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Google Search Console: Tracking Your Website’s Success

By Analytics, Search Engine Marketing, Search Engine Optimisation, SEO Tools 2 Comments

Google Search Console: How to track your site's success this year!In our last post about Google Analytics I asked:

How effective a sales tool is your website?

Now, it’s time to follow up with another that’s just as important:

How well is your website performing in Google?

You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views

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[2019 Update] SEO Tools & Plugins: 36 (mostly free) Utilities For Optimising Your Website

By E-Commerce, Keyword Research, On Page Optimisation, Search Engine Optimisation, SEO Tools, SEO Training 6 Comments

36 (mostly free) utilities for optimising your website!Updated January 2019

In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.

This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!

Here’s why:

While you now know the steps required to optimise your online website or shop, finding the …

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E-Commerce SEO: 11 Point Checklist For Optimising Your Online Shop

By On Page Optimisation, Search Engine Marketing, Search Engine Optimisation, SEO Training 2 Comments

11 Point checklist for optimising your online shopIf your online store is struggling to gain traffic and sales, then this is the post for you.

Sure, you may not face the same hassles as a retail store owner – who has time for all that dusting?

But running an online store presents unique challenge of its own.

Yet like any retailer, a well-structured online store that …

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SEO for Startups: 3 Strategies & Tools to Help With Market Validation & Opportunity

By Search Engine Optimisation, SEO Tools No Comments

3 Strategies to help with market validation and opportunitySo, you have an idea for a new business.

In fact, it’s more than just an idea: it’s become an obsession.

Now all that’s required is the time and money to transform this idea into a reality, right?

Think again.

Before you consider risking it all, instead consider the following questions:

  • Is there a large enough market for the products
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Business Blogging: 9 Ways To Re-Energise Your Content Marketing

By Content Marketing, Search Engine Optimisation No Comments

9 Ways to re-energise your content marketing this year!First things first. Why blogging?

When it comes to effective, long term success with search engine optimisation, there’s just no denying it:

Content is king.

So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives.

That’s why …

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Personal Branding: 5 Steps to Promoting Yourself Online as an Industry Thought Leader

By Content Marketing, Search Engine Optimisation No Comments

5 Steps to promoting yourself online as an industry thought leader

I’m excited to show you a really powerful personal branding strategy.

A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry.

Best of all? It’s completely free!

Sounds too good to be true, right?…

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Viral Content: 9 Proven Strategies To Create Content That Gets Shared

By Content Marketing, Search Engine Optimisation 2 Comments

9 Proven strategies to create content that gets sharedWhat do the common cold and viral content have in common? Not much, right?!

But what if I told you they’re more alike than you think… How so? They’re both highly contagious.

Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr.

And as it

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