Digital marketing insights from the trenches.

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

By Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

Our top 3 digital marketing strategies for boosting sales (fast!)I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas……

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[2019 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

By Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools 99 Comments

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.


You …

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8 Simple Tactics For Boosting Your SEO With Visual Content

By Content Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

8 Simple tactics for boosting your SEO with visual contentAre you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, …

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Google Search Console: Tracking Your Website’s Success

By Analytics, Search Engine Marketing, Search Engine Optimisation, SEO Tools 2 Comments

Google Search Console: How to track your site's success this year!In our last post about Google Analytics I asked:

How effective a sales tool is your website?

Now, it’s time to follow up with another that’s just as important:

How well is your website performing in Google?

You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views

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[2019 Update] SEO Tools & Plugins: 36 (mostly free) Utilities For Optimising Your Website

By E-Commerce, Keyword Research, On Page Optimisation, Search Engine Optimisation, SEO Tools, SEO Training 6 Comments

36 (mostly free) utilities for optimising your website!Updated January 2019

In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.

This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!

Here’s why:

While you now know the steps required to optimise your online website or shop, finding the …

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SEO for Startups: 3 Strategies & Tools to Help With Market Validation & Opportunity

By Search Engine Optimisation, SEO Tools One Comment

3 Strategies to help with market validation and opportunitySo, you have an idea for a new business.

In fact, it’s more than just an idea: it’s become an obsession.

Now all that’s required is the time and money to transform this idea into a reality, right?

Think again.

Before you consider risking it all, instead consider the following questions:

  • Is there a large enough market for the products
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Business Blogging: 9 Ways To Re-Energise Your Content Marketing

By Content Marketing, Search Engine Optimisation No Comments

9 Ways to re-energise your content marketing this year!First things first. Why blogging?

When it comes to effective, long term success with search engine optimisation, there’s just no denying it:

Content is king.

So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives.

That’s why …

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