Digital marketing insights from the experts
April 24
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3 Great Reasons To Go Back To Digital Marketing Basics (And How!)
Quick show of hands: Who here remembers the Yellow Pages? That tome of a book was once the go-to business directory of its time. So, what was it that made it so successful? Do you know? Think on that for a second, and I’ll wrap back ’round to it shortly.
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March 16
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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)
I’m about to say something that may surprise you: Online businesses could learn a thing or two from their retail counterparts. Shocking, right?! …or is it? Let’s think on that for a second. From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention. To do so, they’ve employed a number of smart ideas…
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September 15
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8 Simple Tactics For Boosting Your SEO With Visual Content
Are you on a content marketing journey for your website? If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else. How so? Consider this: 90% of the information that goes to the brain is visual,
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March 13
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Google Search Console: Tracking Your Website’s Success
In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in
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February 11
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Google Analytics: How To Measure & Track Your Website’s Success
Here’s a question for you: How effective a sales tool is your website? It’s an easy question to ask, but it isn’t always an easy one to answer. Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of
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May 18
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[2019 Update] SEO Tools & Plugins: 36 (mostly free) Utilities For Optimising Your Website
Updated January 2019 In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website. This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this! Here’s why: While you now know the steps required to optimise your online website or shop, finding the
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April 8
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SEO for Startups: 3 Strategies & Tools to Help With Market Validation & Opportunity
So, you have an idea for a new business. In fact, it’s more than just an idea: it’s become an obsession. Now all that’s required is the time and money to transform this idea into a reality, right? Think again. Before you consider risking it all, instead consider the following questions: Is there a large enough market for the products
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January 15
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Business Blogging: 9 Ways To Re-Energise Your Content Marketing
First things first. Why blogging? When it comes to effective, long term success with search engine optimisation, there’s just no denying it: Content is king. So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives. That’s why
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November 27
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Local SEO: How to Rank any Local NZ Business Website
When it comes to your business’s website? Not all traffic is created equal. In fact, all the traffic in the world won’t help your business grow if it isn’t the right kind of traffic. So what kind of traffic does your business need? Let me introduce you to local searchers. Local searchers are users who search using local, location-based phrases
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November 12
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Personal Branding: 5 Steps to Promoting Yourself Online as an Industry Thought Leader
I’m excited to show you a really powerful personal branding strategy. A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry. Best of all? It’s completely free! Sounds too good to be true, right? Welcome to thought
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