Digital marketing insights to help you get found

Google vs Facebook advertising: which is best for your business?

Google vs Facebook advertising: which is best for your business?If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…

Online advertising is a vital element of any modern business’s successful marketing strategy.

In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.

But what makes it … Continue Reading

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

Maximise your content marketing strategy with the 3 R'sThe creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

4 Fast ways to optimise your mobile site and supercharge salesThe convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading

Social Media Marketing: 20 Tools To Help Drive Leads and Sales

20 Social media marketing tools to help drive leads and salesThere’s no denying it:

Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.

As a result?

The tools used to managed those campaigns have seen a dramatic growth in popularity.

…yet it’s still a struggle to figure out which tools you actually need.Continue Reading