Digital marketing insights from the experts

Most people don’t bother putting some thought into naming the images they upload to their websites. That is precisely why you should. By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”. And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such

Firstly, What are Back Links? A back link (or “inbound link“) is any hyperlink coming back to your website. From the Google Search Engine’s point of view, each backlink scores a point for your website.  In effect it is saying “this website is worth a visit, go and check it out!”.  After-all, the internet is built on hyperlinks. The more

When clients first become aware of Search Engine Optimisation their first question is “how do I get on the first page of Google for [insert common keyword here]”. Eg #1: A bed and breakfast wants page one on Google for “bed and breakfast” Eg #2: A real estate agent wants page one on Google for “real estate” This is the

Seems pretty easy to check doesn’t it? Just type in the keywords you rank well for, and there is your website near the top of the results… Actually that’s not your true ranking at all! Check again using a friends computer and you’ll get a very different result. This can be embarrassing. I did this many times at a friends

First, the definitions: Unique Visitors – The number of individuals who have visited your website. But, if a person on a dial-up connection disconnects and reconnects, they will be assigned a different IP address and therefore be counted as another unique visitor if they return to your website. Visitor – The number of visitors who have visited your website. But,

The following article answers 4 common questions: “Do I need .co.nz, .com, .net.nz, .mobi and others?” “Should our domain name just be our brand name?” “Should our domain name have keywords in there too?” “What about miss-spellings?” 1. “Do I need .co.nz, .com, .net.nz, .mobi and others?” It depends on 2 things: Where is your target audience? What domain names

Search Engine Optimisation (SEO) Search Engine Optimisation (SEO), is the selection of phrases that you want to rank highly for and inserting those phrases in several areas of your website so when search engines such as Google crawl your website with their robots (bots), they come to the conclusion that your website is the right place to send visitors. Search