Digital marketing insights to help you get found

What domain names (website addresses) should you buy?

The following article answers 4 common questions:

  1. “Do I need, .com,, .mobi and others?”
  2. “Should our domain name just be our brand name?”
  3. “Should our domain name have keywords in there too?”
  4. “What about miss-spellings?”

1. “Do I need, .com,, .mobi and others?”

It depends on 2 things:

  1. Where is your target audience?
  2. What domain names
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What’s the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO), is the selection of phrases that you want to rank highly for and inserting those phrases in several areas of your website so when search engines such as Google crawl your website with their robots (bots), they come to the conclusion that your website is the right place to send visitors.


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