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Featured in:
Convince & Convert logo.
ProBlogger logo.
Marketing Association logo.
The Icehouse logo.
NZ Business logo.

    Digital marketing insights from the experts

    Explore our blog for expert insights, tips, and the latest trends in SEO. Stay ahead of the curve with our must-read articles and industry know-how!

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    You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic
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    Firstly, What are Back Links? A back link (or “inbound link“) is any hyperlink coming back to your website. From the Google Search Engine’s point of view, each backlink scores a point for your website.  In effect it is saying “this website is worth a visit, go and check it out!”.  After-all, the internet is built on hyperlinks. The more
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