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The Icehouse logo.
NZ Business logo.

    Digital marketing insights from the experts

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    Most people don’t bother putting some thought into naming the images they upload to their websites. That is precisely why you should. By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”. And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such
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