Who is Search Engine Optimisation For? The Robots or Humans?
Digital marketing insights from the experts
When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s). On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that is most
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