Our aim with Testo was to outrank its major competitor who it was losing sales to, highlight why Testo’s product was the better choice, and drive traffic, leads, and increased sales via SEO and Google Ads.

• Achieve first page rankings for the site’s major keywords.
• Improve brand visibility, awareness, and outrank closest competitors.
• Highlight why Testo’s product was the best choice currently on the market.

When Testo came to us, they were having a tough time increasing traffic, leads, and sales. While the client’s product was better value for money than others on the market, a lack of search presence and brand awareness meant it was struggling.

Cases like this are a clear example of why the “Build it and they will come” approach doesn’t always apply to the online world. Your product may be perfect for your customer, but if they can’t find it, they won’t be buying it.

• Testo’s closest competitors were outranking it in search for key terms.
• The site lacked detail as to how - and why - its product was the best on the market.
• Competitor sites featured ‘VS’ content which unfavourably compared the client’s product with their own...
• ...what’s worse, this content was appearing in Google when anyone searched for our client or their product.

We knew that for the site to increase its traffic, leads, and sales, it would need to go toe-to-toe with its closest competitors. The first step in this process was creating ‘VS’ content, which provided a better, more impartial look at how our client’s product compared to others on the market.

By combining this new piece of content with a targeted Google Ads campaign that drove traffic to this comparison when people searched for competitors, we were able to talk to our client’s ideal customers at the crucial decision making part of the purchasing journey.

From here, we improved the site’s relevancy for its target terms with link building and regular blogging. These blog posts and landing pages targeted relevant terms that people used when looking for a solution to the problem that our client’s product solved, and are now the site’s 3rd and 4th highest converting pages.

• Keyword Research
  Targeted, specialised keyword research that identified the most lucrative terms.
• Search Engine Optimisation
  Shopify eCommerce SEO services that ensured the site was effectively targeting lucrative terms.
• Content Marketing
  Content writing including comparison blog posts, landing pages for Google Ads, and on-site copy.
• Link Building
  Specialised link building strategies that provided sustainable, long-term improvements in search rankings.
• Google Ads
  Pay Per Click campaigns that drove purchase-ready customers to high-converting landing pages.

• 103 place increase in Google Rankings.
• 1,465% increase in Organic Search Traffic.
• 1,850% increase in Organic Goal Completions.
• 3,491% increase in Sales & 3,202% increase in Revenue.
• Regularly outranks competitors for their own brand terms!