Content Marketing & Promotion
If you’re not developing and marketing content around your business’ area of expertise? You’re missing out on a lucrative opportunity to attract, engage and acquire your target market as new customers.
Search engines like Google are increasingly rewarding websites that contain valuable and relevant content to a searcher’s query.
What is content marketing?
Developing content around your business’s area of expertise is one of the most rewarding forms of internet marketing.
By creating this content, you can effectively attract audiences who are researching for information on solutions and problems. This provides you with an opportunity to introduce customers to your products and services in the process of providing valuable answers to their questions.
Content marketing hopes to engage audiences and nurture them to a point where they are eventually ready to do business with you. However, this is not the only benefit to content marketing. Content (if done correctly) tends to have an extremely positive affect on your websites ability to climb Google search results and drive qualified visitors to your website.
Content production can be hard, but don’t worry, check out how we’ve helped gain over 1000% of search engine traffic through content marketing.
Our content marketing service
Found’s background in generating visibility in Google’s non paid search results means we’ve had to master sound content marketing strategies.
With the knowledge we gain through the close relationship we build with your business and understanding it’s customers, we usually have the base knowledge required. We then apply this knowledge to create a content marketing strategy based on your target audience’s pains, wants and needs.
By harnessing our experience and processes for your business, we’re able to help you tap into this side of digital content marketing. Creating readership worthy content around your industry or area of expertise.
Through this process of content creation and marketing, we build your readership, increase your visibility and improve your standing as a leader and authority in your given industry.
Alongside this we also have access to a range of online tools, which allows us to quickly and easily reach out to a wide range of sites and bloggers. Ensuring the maximum coverage for your content. Whether that be through blogging, article generation or press releases.
Found’s content strategy includes:
- Researching your industry or area of expertise
- Creating user focussed content
- Optimising content around your keywords for search engines
- Optimising snippets for social traction
- Submission of optimised content to your website
- Guest posting on relevant websites
- Submission of search optimised content to media websites and blogs
- Social bookmarking of content
Found’s online marketing services include:
- Search Engine Optimisation
SEO is one of the most rewarding and cost effective online marketing methods we use for our clients due to it’s sustainable and enduring nature.
- Google Adwords Management
Our ROI focused Google Adwords setup and management services strive to ensure your campaign is driving a positive return on your marketing spend month on month.
- Content Marketing
We increase visibility organically, by creating and then marketing content to promote your business’s position as an industry authority.
- Conversion Rate Optimisation
We analyse, test and improve your website’s design, usability, improving the customer experience and converting more of your website visitors into customers.