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Content Marketing & Promotion
If you’re not developing and marketing content around your business’ area of expertise? You’re missing out on a lucrative opportunity to attract, acquire and engage your target market.
Search engines like Google are increasingly rewarding websites that contain valuable and relevant content to a searcher’s query.
What Is Content Marketing?
Developing content around your business’s area of expertise is one of the most rewarding forms of internet marketing. By creating this content, you can effectively tap into the viral, social sharing attitude that typifies the modern internet user. In turn marketing yourself, your website, and your business through these users and other authorities in your niche.
Unless your business operates in a non-competitive market, a solid content production strategy should form the foundation of your SEO strategies. Without it? SEO – particularly link building – becomes very difficult.
In fact, acquiring links without a reason for people to naturally link to a usually means you need to tap into the wrong types of links, in order to gain them. This type of activity won’t stand the test of time and can ruin your businesses search engine rankings and a good share of customers in the process.
Content production can be hard, but don’t worry, check out how we’ve helped gain over 1000% of search engine traffic through content marketing.
How Found Can Help Create & Market Your Content
At Found we have access to copywriters with years of experience in journalism and content creation. By harnessing our depth of talent for your business, we’re able to help you tap into this side of digital content marketing. Creating readership worthy content around your industry or area of expertise.
With the knowledge we gain through the close relationship we build with your business and extensive research into your industry, we usually have a base knowledge required. We then apply this knowledge to create a content marketing strategy based on your target users and other authorities in your industry, market or niche.
Through this process of content creation and marketing, we build your readership, increase your visibility and improve your standing as a leader and authority in your given industry.
Found’s content strategy includes:
- Researching your industry or area of expertise
- Creating user focussed content
- Optimising content around your keywords for search engines
- Optimising snippets for social traction
- Submission of optimised content to your website
- Guest posting on relevant websites
- Submission of search optimised content to media websites and blogs
- Social bookmarking of content
Found’s Approach To Content Creation & Marketing
Found’s background in organic traffic generation means we’ve developed sound content marketing strategies and an understanding of what works online.
Through this we’re able to develop and distribute valuable content to the people who care. Content that not only reaches your target audience, but effectively taps into the power of the social sharing generation and reaping the rewards for your business.
Alongside this we also have access to a range of online tools, which allows us to quickly and easily reach out to a wide range of sites and bloggers. Ensuring the maximum coverage for your content. Whether that be through blogging, article generation or press releases.