Search Engine Optimisation (SEO) is the process of improving your website’s visibility and position in search results. The higher your website ranks, the more people will see it. Here at Found, we create bespoke search campaigns that improve rankings and help businesses smash their growth goals.

SEO is very effective in producing measurable results and delivering a high return on investment. With the majority of online experiences beginning via a search engine, SEO is more important than ever.

There is no one-size-fits-all SEO strategy, which is why we create tailored plans to suit the needs and goals of our clients. A bespoke SEO strategy is the most effective way to increase website traffic, leads and sales and produce significant and sustainable business growth.

SEO is a long-term strategy that sets you on a path to growth and success. At its core, SEO is a lot like business. It’s built upon long-term goals and pre-planned, pre-proven strategies. Not just quick fixes. If you’re looking for fast results, SEO may not be the right strategy for you.

The reason SEO takes time and patience is because Google operates slowly. While it can often be frustrating for new businesses, the long-term gains are unmatched by any other digital marketing method. If you’re looking for immediate traffic, SEM techniques such as Google Ads may be used to complement SEO. However, SEM shouldn’t be considered an alternative to SEO.

Search Engine Marketing (SEM) - also known as Pay Per Click - is a digital marketing strategy that uses Google Ads to improve the visibility of a website in search results. SEM aims to target an intent-driven audience, attracting people who are actively searching for the type of product or service you offer.

Running a Google Ads campaign can be complicated and costly without the right support. Found’s Google Ads management services deliver high conversion rates, delivering greater profitability in your campaigns.

PPC (Pay Per Click) is a form of Search Engine Marketing that uses paid techniques such as Google Ads to increase website traffic, quickly. SEO, on the other hand, relies on unpaid or organic search results to improve your search engine ranking position.

PPC and SEO work perfectly together, and we recommend using both methods to achieve the best results. However, PPC can be expensive if not managed correctly, so we recommend having an SEO agency manage your PPC if you’d like to guide traffic to your website this way.

It’s important never to get too comfortable with your search rankings as you can never be sure when they will change. Google changes its search algorithm an estimated 500 to 600 times a year, so there’s no guarantee your site will continue to rank well for your chosen keywords.

You will also need to stay one step ahead of your competitors to maintain your spot. We understand what’s required to maintain a high ranking, so you’ll never have to worry that your site’s search position will take a sudden dive.

The only way to determine the effectiveness of your site’s SEO is to audit your website. An online audit tool will give you a basic website checkup, but a professional SEO audit reviews your site’s performance and identifies any issues preventing it from performing well in search.

Here at Found, an SEO Audit is the first step toward implementing a successful SEO strategy with measurable results. We’ll expose any technical issues and look at your site’s on-page and off-page performance. We also conduct a complete competitor analysis to see how your SEO shapes up against your competitors.

An SEO audit gives you the insights you need to grow your business online. The results from an audit highlight issues and identify opportunities to increase website traffic, leads and sales. Even if you think your website performs well, you may be surprised at what an audit can uncover. A Found SEO Audit provides purpose and direction to your SEO strategy.

‘White Hat’ SEO is ethical SEO that relies on best practices rather than algorithm manipulation to improve search ranking positions. The purpose of ‘White Hat’ SEO is to get recognised by search engines by adding value to your website and enhancing user experience. Any tactics designed to manipulate search algorithms are considered ‘Black Hat’ and may lead to Google penalties.

Here at Found, we stick to ‘White Hat’ SEO, ensuring our practices are always ethical. We’re confident in our team’s skill and ability to improve search ranking positions the right way.

Your SEO company should provide monthly reports that highlight your results. If you’re not seeing the results you’d hoped for, it might be time to have your website audited by a separate SEO company.

With our one-off, no-obligation SEO Audits, it's easy to check up on your current provider and see if your marketing budget is being put to good use. We will give you honest answers and a comprehensive overview of your performance.

We have over a decade of experience in Search Engine Optimisation, and we have helped countless national and international businesses achieve top rankings in search results.

With experience across a range of industries including tourism, finance, and accommodation, we know how to get your website to the top. Whether you’re a local business operating in places like Auckland, Tauranga, or Wellington, or a large international company, we can help you.

Our level of service and expertise is unmatched, and we’re ready to help you achieve long-term business growth. Contact us for your free consultation!