Search Engine Optimisation (SEO) is the process of improving the visibility – and overall ranking – of your website within major search engines like Google, Yahoo and Bing. The more visible your business is within any given search result? The more targeted visitors – and, more importantly, potential customers – are able to find your website.
This makes SEO a vital tool for any business with an online presence.
There are many techniques involved in successful, long-lasting SEO. From the researching of your business’s keywords, the optimisation of your website, and the creation and marketing of content around your given industry or niche.
Each of these steps is executed with the goal of naturally increasing your business’s visibility within search results. And in a way that will provide the best long-term results for your business. By doing so, effective SEO can boost views, lead generation and sales for your business.
Unlike Google AdWords, Search Engine Optimisation is the process of increasing the natural visibility of your website in search engines for targeted industry search terms and phrases (keywords). Transforming your website from an un-optimised state, into one that sends the right signals to search engines about what your website is really about.
Search engines are continually trying to increase the relevancy of the results they return in searches. By implementing a well defined SEO strategy, you can optimise your website for search engines. Increasing your ranking within these results, and making it easier for people to find you online.
Doing so will have a dramatic impact on your business’s performance. Making Search Engine Optimisation one of the most lucrative ways to market your business whether you’re a business big or small….
A fact many of our clients can attest to.
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.
- Chris Cameron, CMO - NZ Tax Refunds
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.
- Conrad Cranfield, Director - Nature Shop