Customising A 404 Error Page

What Is It?

A 404 Error Page is where users arrive when a URL can’t be reached.

Maybe you removed a page?

Or perhaps you updated a URL without a 301 redirect?

Either way, a 404 page is a crucial component of your website’s usability.

Instead of hitting a brick wall, a good 404 page will help users find their way and guide them to important pages you know they want to see.

How To Improve Your Search Engine Rankings By Creating A 404 Error Page

Like Sitemaps, 404 Error Pages send usability signals back to Google which help your SEO overall.

When it comes to your 404 page? You should:

Maintain A Consistent Design

A 404 Error Page that looks different to your regular site only increases the feeling of being lost.

Include Navigation Options

When a user stumbles onto a 404 Error Page, they’ll either leave or try and find the page they were looking for. By adding a list of quick links, you’ll make it easier for them to find their way and ensure they stick around.

Error Page Checklist

  1. Is there a 404 Error Page present?
  2. Is the 404 Error Page consistent with the design & layout of the site?
  3. Does the 404 Error Page feature the same navigation & menu options as the rest of the site?
  4. Does the 404 Error Page contain helpful, readable text that guides users to relevant pages?
  5. Does the 404 Error Page feature links to all major pages (Home / Products / Categories)?
  6. Does the 404 Error Page feature a link to the HTML Sitemap?