- How will this guide will help you?
- What is search engine optimisation?
- Why is search engine optimisation important?
Optimising your site
- Optimising the Title Tag
- Optimising the Meta Description
- Creating Optimised Content
- Adding Internal Links
- Building Inbound Links
- Optimising Heading Tags
- Using Clean URLs
- Optimising Image & File Names
- Optimising HTML
- Improving Page Speeds
- Optimising Image ALT Tags
- Adding an XML Sitemap
- Adding an HTML Sitemap
- Customising a 404 Error Page
- Adding Breadcrumbs
- Responsive, Mobile Friendly Design
- Optimising Your Domain Name
What Is It?
A 404 Error Page is where users arrive when a URL can’t be reached.
Maybe you removed a page?
Or perhaps you updated a URL without a 301 redirect?
Either way, a 404 page is a crucial component of your website’s usability.
Instead of hitting a brick wall, a good 404 page will help users find their way and guide them to important pages you know they want to see.
How To Improve Your Search Engine Rankings By Creating A 404 Error Page
Like Sitemaps, 404 Error Pages send usability signals back to Google which help your SEO overall.
When it comes to your 404 page? You should:
Maintain A Consistent Design
A 404 Error Page that looks different to your regular site only increases the feeling of being lost.
Include Navigation Options
When a user stumbles onto a 404 Error Page, they’ll either leave or try and find the page they were looking for. By adding a list of quick links, you’ll make it easier for them to find their way and ensure they stick around.
Error Page Checklist
- Is there a 404 Error Page present?
- Is the 404 Error Page consistent with the design & layout of the site?
- Does the 404 Error Page feature the same navigation & menu options as the rest of the site?
- Does the 404 Error Page contain helpful, readable text that guides users to relevant pages?
- Does the 404 Error Page feature links to all major pages (Home / Products / Categories)?
- Does the 404 Error Page feature a link to the HTML Sitemap?