- How will this guide will help you?
- What is search engine optimisation?
- Why is search engine optimisation important?
Optimising your site
- Optimising the Title Tag
- Optimising the Meta Description
- Creating Optimised Content
- Adding Internal Links
- Building Inbound Links
- Optimising Heading Tags
- Using Clean URLs
- Optimising Image & File Names
- Optimising HTML
- Improving Page Speeds
- Optimising Image ALT Tags
- Adding an XML Sitemap
- Adding an HTML Sitemap
- Customising a 404 Error Page
- Adding Breadcrumbs
- Responsive, Mobile Friendly Design
- Optimising Your Domain Name
What Is It?
There’s one important thing to remember where your website and Googlebot are concerned.
Google and it’s crawling bots don’t see your website in the same way humans do.
Instead? They only see the HTML code.
Take Wikipedia as an example!
You and I see it like this:
But Googlebot? It sees the code displayed below.
Unoptimised, messy, or improper HTML can bloat your code.
This pushes your actual text – which is full of those all important keywords – hundreds of lines down the page.
With more work for Googlebot to do, your rankings may suffer.
Thankfully, fixing this can be simple!
You just need to follow a familiar philosophy:
When it comes to websites?
Less is more!
Improve Your Search Engine Rankings With Clean Code
Avoid Bloated Navigation & Menu Options
Remove Unnecessary WordPress Plugins
WordPress plugins make it easy for anyone to set up a website, but too many can leave your site working overtime. Make a habit of removing any unnecessary plugins or extras that you no longer use.
Say No To Image-Heavy Website Design
Visual elements break up the dreaded wall of text, and provide visual interest for your users. But only to a point. Too many images can leave your page sluggish and unresponsive, hindering your chances of ranking higher in search.