- How will this guide will help you?
- What is search engine optimisation?
- Why is search engine optimisation important?
Optimising your site
- Optimising the Title Tag
- Optimising the Meta Description
- Creating Optimised Content
- Adding Internal Links
- Building Inbound Links
- Optimising Heading Tags
- Using Clean URLs
- Optimising Image & File Names
- Optimising HTML
- Improving Page Speeds
- Optimising Image ALT Tags
- Adding an XML Sitemap
- Adding an HTML Sitemap
- Customising a 404 Error Page
- Adding Breadcrumbs
- Responsive, Mobile Friendly Design
- Optimising Your Domain Name
What Is It?
A Domain Name is the URL people type into their address bars to get to your site
If this includes relevant keywords, then you might have an easier time ranking for these phrases.
Before you run off and register a keyword-rich domain name, keep the following lesson in mind:
Keyword rich domains do play their part, but you need to balance SEO and overall business branding.
Just because your domain name isn’t ‘www.AucklandAccounting.co.nz‘ doesn’t mean your rankings dreams are over.
Far from it in fact…
A recognisable name and cohesive branding are far more important for your business in the long run!
Tip: Don’t buy a bunch of domains full of keywords and redirect them to your site! This actually does more harm than good.
How to Improve Your Search Engine Rankings With A Domain Name
Include Keywords Within Your Domain Name
Adding keywords to your domain name can make it easier to rank in search faster than other sites.
When registering a name, think of logical ways you could include keywords but don’t go overboard.
A domain name stuffed with keywords will confuse users and tip Google off to your overzealous SEO strategy.
Domain Name Checklist
- Does your domain name include a relevant keyword?
- Does your domain name use a relevant extension such as ‘.co.nz‘ or ‘.com.au’