The Google Search Result

One of the best places to learn about SEO is so obvious it hurts…

The answer?

Google’s very own search result pages!

Here’s how:

  1. Search for a phrase that relates to your industry or niche, such as, let’s say ‘Search Engine Optimisation’.
  2. Pick out the top result, and let’s take a closer look:
A Google result

What are these Search Result elements?

  1. This is the page’s web address, and is displayed in green.
  2. The Title Tag is blue, between 50-60 characters in length, and sits at the top of each listing.
  3. The META Description is displayed in grey, and is usually between 150-160 characters long.