- How will this guide will help you?
- What is search engine optimisation?
- Why is search engine optimisation important?
Optimising your site
- Optimising the Title Tag
- Optimising the Meta Description
- Creating Optimised Content
- Adding Internal Links
- Building Inbound Links
- Optimising Heading Tags
- Using Clean URLs
- Optimising Image & File Names
- Optimising HTML
- Improving Page Speeds
- Optimising Image ALT Tags
- Adding an XML Sitemap
- Adding an HTML Sitemap
- Customising a 404 Error Page
- Adding Breadcrumbs
- Responsive, Mobile Friendly Design
- Optimising Your Domain Name
What Is It?
Internal Links are hyperlinks that link to other pages on your website.
See the menu on your site? This is just one example.
But hey, everyone has a boring old menu!
The trick here is to include internal links within the content of your pages wherever a relevant keyword is used.
By adding these links, visitors can jump to pages that explore a topic in more detail.
Add Internal Links To Your Most Important Pages
When adding internal links, focus on your most important product or service pages.
By doing this, you’ll ensure users who arrive at your site are guided to the pages that matter most.
Internal Links Checklist
- Are there internal links present on your site?
- Do blog posts contain internal links to other posts & content on your site?
- Do Product, Service or other pages link to other relevant pages on your site?