Adding Internal Links

What Is It?

Internal Links are hyperlinks that link to other pages on your website.

See the menu on your site? This is just one example.

But hey, everyone has a boring old menu!

The trick here is to include internal links within the content of your pages wherever a relevant keyword is used.

For example, this one links to a page on SEO, while here’s another that links to Content Marketing & Promotion.

By adding these links, visitors can jump to pages that explore a topic in more detail.

Avoid this common mistake!

Internal links are great, but they can always be better…

To get the best mileage, use relevant keywords.

Using ‘Read More’ or ‘Find Out More Here’ as the anchor text for internal links is a common mistake.


Instead? Use keywords and phrases in your internal links. Your website’s rankings will thank you for it!

A Bonus Tip For Your Bonus Tip: Text based hyperlinks and navigation are the best option, so avoid Javascript and image-based navigation where possible. 

Add Internal Links To Your Most Important Pages

When adding internal links, focus on your most important product or service pages.

By doing this, you’ll ensure users who arrive at your site are guided to the pages that matter most.

Internal Links Checklist

  1. Are there internal links present on your site?
  2. Do blog posts contain internal links to other posts & content on your site?
  3. Do Product, Service or other pages link to other relevant pages on your site?