- How will this guide will help you?
- What is search engine optimisation?
- Why is search engine optimisation important?
Optimising your site
- Optimising the Title Tag
- Optimising the Meta Description
- Creating Optimised Content
- Adding Internal Links
- Building Inbound Links
- Optimising Heading Tags
- Using Clean URLs
- Optimising Image & File Names
- Optimising HTML
- Improving Page Speeds
- Optimising Image ALT Tags
- Adding an XML Sitemap
- Adding an HTML Sitemap
- Customising a 404 Error Page
- Adding Breadcrumbs
- Responsive, Mobile Friendly Design
- Optimising Your Domain Name
Choosing the right keywords is the most important decision your business will make.
No pressure, right?
Don’t worry, this process doesn’t have to be difficult.
I’m about to show you a quick and easy 3 step process that will have you researching, finding and deciding on your keywords in next to no time!
Looking For Keywords? Use This 3 Step Quick-Start Guide
Let’s face it: you competitors are ranking highly for a reason.
One is that they’re using the right keywords in all the right places.
It’s time to use this to your advantage!
Search Google for a phrase related to your business.
Make a note of the top results that appear in search.
Competitor’s On-page Optimisation
Look over each page, and make note of the keywords and phrases being used throughout the page’s:
- Title Tags
- Within their content
- In their image ALT Tags
- In their menus
Bonus Tip! Right-click and select ‘View Source’. Look for keywords used within Titles and Meta Descriptions.
No one knows what searchers are thinking better than the searchers themselves!
By browsing forums and social networks, you’ll find the exact words they’re using that relate to:
- Your industry.
- Your business.
- Your products and services.
It’s super simple, too. You just:
Enter in any of the following search terms:
- [KEYWORD] + inurl:forum
- [KEYWORD] + intitle:forum
Click through to any forums dedicated to topics relevant to your business.
Make a note of the words customers use when talking about you.
It’s that easy!
Are you struggling for ideas?
Then give Keywordtool.io a go.
It’s a great tool for finding a wealth of new keyword you may not have thought of.
Using it is as simple as:
Enter a keyword into the search bar
Select your country’s search engine, and click the ‘Search’ icon.
Keywordtool.io will present a list of combinations that could be your key to unlocking search success.
Tip! Different locations will return different keywords, so it’s worth repeating using a variety of locations.