SEO & Content Marketing, New Zealand. 0800 81 80 81 or +64 7 578 0864

Keyword & Online Research

Creating an online presence that’s optimised for search engines requires a substantial focus on keyword research: it forms the foundation of all search engine optimisation. Without it? Your SEO journey is over before it begins.

Getting the keyword research process right, then, is crucial. When done correctly? Your website will have the platform required to increase your visibility in your target market and reach new customers.

Select the wrong keywords – or skip this step altogether – and your business will struggle to generate any form of search engine traffic.

What is keyword research?

Keyword research involves finding the keywords that are being used by your potential customers in their efforts to find the products and/or services that you offer through your website.

By optimising your website around these keywords? You’ll maximise your visibility to those searching for these terms. Increasing website traffic and reaching more customers.

The Importance of keyword research in your website build

To stand the best chance of being found online, SEO – or at the very least, keyword research – needs to be front and center in the website design and building process. By building your website around your keywords, you provide huge leverage from which you can continue to build your SEO strategy.

By implementing these strategies from the beginning? It means you won’t have to retrace your steps later on. Hastening your journey to getting found online.

How Found can leverage the best keywords for your business

The success of any SEO campaign isn’t simply based on your search engine position for just any old keyword. Instead, it’s the traffic you generate from your potential customers which truly signifies a successful SEO campaign.

All at once your keywords need to be:

  • Highly relevant.
  • Highly searched.

At Found we identify these keywords: the keywords best suited for your business, the services you offer or the products you sell. And from there? We develop a successful SEO strategy around these that will increase your visibility where it counts.

We do this by:

  • Researching your products & services
  • Researching your target market
  • Researching your competitors
  • Using keyword analysis and research tools

Is your business a good fit for our services?

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop

Phone 0800 81 80 81, Email hello@found.co.nz or
complete the form to book a consultation with Found.