Here’s the process we take to help our clients generate predictable leads and grow their businesses

Handshakes and hellos
Introductions are in order, so let’s kick things off with a call where we can determine if there’s a fit.

What makes you tick?

• What results, goals, and objectives do you want to achieve?
• Where are you currently? And where do you want to go?
• What does success look like to you?

You can ask us anything you like!

Are we a fit?
If our discussion draws to a close and we mutually feel we can help you grow your business, we’ll extend the offer and opportunity to work together. All going well? We’ll confirm our offer with a proposal and agreement.

What You Get: That warm, fuzzy feeling that we get what you’re about and that we can help you achieve your goals for business growth.

Your business and it’s customers
Now that we know you, it’s time to learn more about your business and it’s customers. The more we know about how your products address their wants and needs, the better we can determine how these people might look for your business.

• Customer Insights
  We’ll ask some questions about existing customers to understand their mindset and the pains they face.
• Product Insights
  How does your product or service solve the issues your customers have? This is where we’ll get a deeper understanding, if required, of how your product helps your customers.
• Search Phrase Selection
  We’ll conduct extensive keyword research to help us uncover the phrases your customers use when searching for the products and services you sell.

Plotting a path through the maze
You know where you’re trying to go, now it’s time for us to show you how we’re going to get you there. The search phrases we uncover will form the starting point from which we’ll start optimising your website.

What You Get:  A clear understanding of the approach we’ll take and your audience’s common search phrases.

Your lead generating machine
We’ve discovered phrases your audiences are using to find products, services and information you offer. Now we need to show you our plan for getting your business more leads through your website.

• Technical Website Review
  We put your website through our 18 point technical audit to determine where we need to make any structural improvements.
• Website Content Review
  We review 33 different elements on your website’s core pages to determine where we can make specific improvements to existing content and website functionality.
• The Execution Process
  We will fill you in on our execution process, with a timeline of what we’re planning to do each month and the expected results this will help your business achieve.
• Sign off for Implementation
  We will ensure you are familiar with the enhancements we’re proposing, clear up details around who can do what, and get approval to make updates to your website.

What You Get: A detailed document outlining how we’re going to optimise your website, and an understanding of the process we will take to increase your profile and generate predictable leads for your business.

The rubber meets the road
All of our planning and preparation comes down to this. It’s go time! Sustainable search marketing success is a marathon, not a sprint. We take a consistent, month on month approach, to developing and then maintaining your website’s visibility in search engines.

• On Page Optimisation
  We will optimise your site using the high-priority keywords we’ve uncovered for SEO benefit.  This is the first step on the journey to maximising visibility within search engines so when a potential customer hits ‘Enter!’ they’re finding you, instead of competitors!
• Content Marketing
  As per the plan, we will create content that speaks directly to customer pain points and supports the growth of visibility for our target search phrases. Content creation can take the form of blogging, resources and/or information around products and services.
• Website and Content Promotion
  We work on promoting your content regularly among peers who are likely to appreciate it. We will also ensure your website is gaining visibility across a range of resources on the web.
• Regular Review and Tweaks
  We regularly review our go-to tools for insights. This drives our decision to make tweaks to your website and measure the results.
• Reporting
  We’ll report on progress, results, upcoming tasks and the tasks we’ve completed at regular intervals. Our reports provide visibility of the measurable outcomes your marketing spend has generated.
• Implement Additional Services
  Paid search, email marketing and email automation can supplement the efforts of our processes above providing measurable results. If we believe these areas can support your business, we are able to add them to the project.

What You Get: Complete transparency from us so you can clearly see the actions we’ve taken and the measurable outcomes these actions have on your business.