SEO & Content Marketing, New Zealand.

Nature Shop: Found helps build a 700% increase in sales

Found used qualified SEO strategies to help increase website visitors through search engines and generate revenue for Nature Shop.

SEO Case Study: Nature Shop

Nature Shop Profile

Nature Shop is a global online retailer with websites targeting New Zealand, Australia, the United Kingdom, Europe and North America. Nature Shop sells clothing and footwear from global brands that have an environmental conscience.

After 3 years of operation and involvement with Found, Nature Shop saw an excess of 650,000 organic search engine visitors across all websites. This is an increase of over 700% from 24 months earlier! This also saw Nature Shop come 2nd in the New Zealand Deloittes Fast 50 and win the fastest growing retailer and fastest growing exporter awards.


Nature Shop engaged Found to help develop their search engine optimisation strategies across multiple country targeted websites.  This included help identifying which phrases that had high volumes and high relevancy to the products sold to target markets and then to set about achieving better search engine visibility for these selected search terms.

Our Strategy

Found worked with Nature Shop to develop numerous strategies. This started off with search phrase identification and trend scoping using various tools. Once we had identified phrases in each geographic region we began analysing and building website structures that first off addressed best practice usability, but combined this with a logical structure that also maximised our ability to pursue high rankings across numerous search phrases.

Once structure was developed around the websites, we employed best practice on page SEO across all key pages on each of the websites.

From here Found supported with the ongoing process of:

  • Complete search engine optimisation of websites
  • High quality link acquisitions
  • Ongoing monitoring of search phrases
  • Analysing data through analytics software
  • Keyword selection / refinement
  • Search engine reputation management

The Results

Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop