SEO & Content Marketing, New Zealand.

Google Analytics & Data Analysis

Are you aware of what’s happening on your website? Do you use this information to improve your website, conversions, or make easy increases to organic traffic?

If the answer to either of these is ‘No’, then you’re not making the most of the invaluable information that Google Analytics provides. In doing so, you’re holding back your website, and business, from reaching its maximum potential.

What is Google Analytics?

Google Analytics provides a wealth of information on how people are finding your website, how they’re using it, and the pages they’re visiting. Letting you track, among other things, the impact of your online marketing efforts. Including link building strategies, keyword implementation and conversion rates.

By analysing your traffic and other website data, you’re better able to make strategic decisions about your website, SEO, and business as a whole. Making sense of the stats, figures and information that Google Analytics provides, though? It can be overwhelming.

Found uses Google Analytics’ stats & figures

At Found we provide transparent, clear reports to the businesses we work with.

With each section clearly marked and explained. This serves to keep you informed at all times, facilitating your ability to make strategic, informed decisions about your business.

This also enables us to monitor and further shape, refine and develop your business’s SEO strategy. Plotting the progress on the journey to getting found, and ensuring we’re providing you with the best return on your investment.

At Found we typically report on:

  • Traffic Analysis
    We analyse where your traffic is coming from, and identify any trends in this data. We also look into various website metrics, which helps us better understand the behaviour of your average online customer.
  • Keyword Analysis
    We analyse the increase/decrease in traffic volumes for your keywords on a monthly basis. Identifying any trends this might be highlighting.
  • Keyword Search Rankings
    We analyse Google search engine rankings most weeks of every month. This helps us ensure we are continuously making progress in increasing the visibility. And keeps us informed on any areas where competitors are becoming more aggressive.
  • Conversion Tracking
    We can analyse the increase/decrease of goal conversion on a monthly basis and measure this against improvements made to the public facing website.
  • E-Commerce Tracking
    We can also analyse e-commerce metrics to determine:

    • Conversion rates
    • Time spent on your site
    • Bounce rates
    • Visitor retention on specific pages
    • As well as any increase/decrease in these metrics.

Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop