No matter how much organic or paid traffic you have coming into your website, it’s what potential customers do once they’ve found your website that can often have the biggest impact on your business.
Without them doing what you want them to do when they arrive? All you’re gaining is an increasing view count.
Search engine marketing provides the perfect way to increase traffic to your website.
But unless your website is functioning optimally?
Users arriving at your website may well decide they’re better off elsewhere. In turn you could be inadvertently guiding potential customers directly to your competitors.
Conversion Rate Optimisation (CRO) addresses this through a range of usability improvements aimed at improving the customer experience. In turn delivering increased customer satisfaction, retention, and repeat business.
At Found we on what we know best, search engine optimisation.
However, when the visitor behaviour becomes part of what search engine’s use to determine the relevancy / validity of their results, we have to be involved.
Combining common sense, data analysis, and testing, Found are able to ensure that we continually make improvements to the usability and browsing experience of your website. Continuously analysing, testing and implementing new strategies that guide users through your site and convert your visitors into viable customers.
Some of the areas we focus our attention one are:
At Found we’re problem solvers at heart, which is why we recognise there are multiple ways to improve your website’s performance. This is why we always test our ideas and concepts, providing detailed reports on the results as we do so.
We don’t simply assume we know what is best: every scenario is a little different. So when we have a new concept we want to introduce to your website? We’ll test it, document it and roll it out if it proves beneficial. We continually measure the effectiveness of each new concept before suggesting a strategic direction.
Some of the techniques we use include:
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.
- Chris Cameron, CMO - NZ Tax Refunds
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.
- Conrad Cranfield, Director - Nature Shop
Phone 0800 81 80 81, Email firstname.lastname@example.org or
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