Google AdWords and SEO often work perfectly together. In most circumstances, if you’re investing in SEO, Google Adwords will help you too!
It has the ability to give you a top listing in Google search, which is also what we are aiming for with SEO. The downside is that it can be expensive and often provides diminishing returns as more competitors pay more for top positions.
Adwords can however be one of the fastest ways to get qualified traffic to your website.
Google AdWords is popular because it’s easy to turn on and turn off. There is no upfront investment, and you simply pay-as-you-go. Giving Google money for every visitor they send to your website. However, once you stop pumping money into AdWords, it stops guiding users to your site.
In comparison, an effective SEO campaign will send a constant stream of traffic to your website that doesn’t necessarily end just because your marketing budget does.
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.
- Chris Cameron, CMO - NZ Tax Refunds
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.
- Conrad Cranfield, Director - Nature Shop