Getting the keyword research process right, then, is crucial. When done correctly? Your website will have the platform required to increase your visibility in your target market and reach new customers.
Select the wrong keywords – or skip this step altogether – and your business will struggle to generate any form of search engine traffic.
Keyword research involves finding the keywords that are being used by your potential customers in their efforts to find the products and/or services that you offer through your website.
By optimising your website around these keywords? You’ll maximise your visibility to those searching for these terms. Increasing website traffic and reaching more of your ideal audience.
The success of any search engine optimisation campaign isn’t simply based on your search engine position for just any old keyword. Instead, it’s the traffic you generate from your qualified, potential customers which truly signifies a successful SEO campaign.
All at once your keywords need to be:
At Found we identify these keywords: the keywords best suited for your business, the services you offer or the products you sell. And from there? We develop a successful SEO strategy around these that will increase your visibility where it counts.
We do this by:
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.
- Chris Cameron, CMO - NZ Tax Refunds
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.
- Conrad Cranfield, Director - Nature Shop