In competitive industries, establishing links to your website is required to outrank your competition. Along with content production and strategic promotion, this is where 70% of your investment in SEO should go.
Given the importance of link building to your website, it’s critical that any search engine optimisation campaign employ sustainable white hat link building strategies. Effective and reliable, these ensure your website is protected from any changes in Google’s search algorithms, and strives for long-term visibility.
What Is Link Building?
Link building is the process of accumulating inbound links to your website: links from other websites to yours.
Google uses the number, quality and relevancy of these inbound links as an indicator of search quality, and how authoritative your website is in comparison to your competitors. As well as a vote of confidence that your website is both:
- Worth linking to.
- Relevant to a specific search query (keyword).
If you want to get found online? Then successful, sustainable link building is crucial. With White Hat link building? This is made possible.
What is white hat link building?
The abundance of information at our fingertips makes the search experience an overwhelming one. But it’s also making it increasing difficult for search engines like Google to determine which links are natural, and which have been set up as a way to increase search engine ranking.
It’s the continued violation of these guidelines that has lead Google to recently introduce an update aimed at directly dealing with shady link building strategies: Penguin 2.0. The video on this page explains how.
When combined with the prevalence of these poor strategies, many businesses are feeling the pinch. Dropping in search engine rankings for their competitive search phrases. And losing business, leads and customers in the process.
Now more than ever it’s critical to stay within Google’s Webmaster Guidelines when building links.
Thanks to our content marketing approach to link building, we’re about convincing people to link based on merit of content rather than finding the next website who accepts ‘just another link’.
This approach just happens to:
- Increase pages views on your website, because your content is engaging.
- Increase page dwell time, because your content is awesome!
- Project you and your business as an authority in the subject matter
- Help with gaining natural links to your website
- Get your content shared across social media platforms
Found’s commitment sustainable link building
At Found we have a proven track record of facilitating long-term growth with links that are built to last. In our over 10 years of experience in SEO? We’re yet to have any of our clients affected by link penalties as a result of our sustainable practises.
Simple yet effective, our link building strategies aim to build editorial votes for your website, providing value added content that attracts visitors.
Guiding visitors to your website and ensuring it’s not just found, but returned to time and again.
Our link building strategies include:
- Quality online business directories
- Competitor reverse engineering
- Content marketing to industry authorities
- Content distribution on relevant third party websites
- Clever and effective outreach to relevant site owners