Digital marketing insights from the trenches.


Link Building

7 Common SEO mistakes that’ll kill your leads, sales & revenue

By Analytics, Content Marketing, Keyword Research, Link Building, Local SEO, Marketing, On Page Optimisation, Search Engine Advertising, Search Engine Marketing One Comment
7 Common SEO mistakes that’ll kill your leads, sales & revenue

Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically.

Are you struggling to rank in Google?

If the answer is yes, you’re not alone!

Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce.

In fact, it …

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3 Reasons Content Marketing vs SEO isn’t the question you should be asking

By Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

Why content marketing vs SEO isn't the question you should be askingPitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …

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4 DIY Link Building / SEO Opportunities for In-house Marketers

By Link Building, Search Engine Optimisation 10 Comments

4 DIY link building opportunities for in-house marketersLet’s face it: as a small business owner, ranking in Google can be a really hard task.

First you need to deal with the fact that because you are a smaller business, you are very likely not getting the influx of attention that larger, more established businesses are getting. Furthermore, you have bigger businesses finally catching on to the SEO …

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What Are BackLinks? How Can Back Links Improve Your Google Rank?

By Link Building, Search Engine Optimisation 7 Comments

What are backlinks? And how can they improve your site's ranking?

Firstly, What are Back Links?

A back link (or “inbound link“) is any hyperlink coming back to your website.

From the Google Search Engine’s point of view, each backlink scores a point for your website.  In effect it is saying “this website is worth a visit, go and check it out!”.  After-all, the internet is built on hyperlinks.…

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