Did you know? People who search online for products and services convert into customers at a rate of up to 15%, compared to people influenced by traditional marketing and advertising, which can often be as low as 1-2%.
FOUND help medium sized businesses operating in domestic and off shore markets grow by :
- Generating consistent and predictable flow of qualified leads
- Increasing profile and brand awareness
- Increasing the return on marketing spend and
- Lowering the cost of new customer acquisition.
With over 15 years of online marketing experience in New Zealand, we’ve helped numerous business owners grow their businesses.
In this time, we’ve developed a proven SEO based lead generation system that delivers a sustainable increase in leads and sales for companies.
Search Engine Optimisation
Search Engine Optimisation (SEO) works to drive ideal audiences to your website at a time they are ready to consume information or buy products and services from a vendor.
Because search is one of the few instances where a prospect initiates the contact process with your business, this makes SEO one of the highest converting online marketing initiatives for our clients.
In most cases, traditional marketing and many forms of online marketing (including Google Adwords) fail to provide a sustainable, ongoing return on your investment.
Results generated with SEO are sustainable and often enduring, making it one of the highest returning marketing initiatives a busuness owner can make.
FOUND’s SEO Process
Search Engine Optimisation forms part of the overall lead generation system we execute for our clients. Success is reliant on execution of specific tasks that help drive increased search engine visibility for relevant search phrases.
Website optimisation forms the foundation for effective SEO. Through this initial process of research, analysis and optimisation, we ensure your website aligns your customer’s pains, wants and needs with the products and services you offer as a business.
The very first step of our search engine optimisation process is an analysis of your website to benchmark current website performance.
An in-depth analysis of:
- Technical website elements
- Current website’s design and optimisation
- Backlinks and external ranking factors
At the end of this process we will understand the required improvements we need to make to your website to ensure we’re removing any technical barriers.
Once we understand your customer and how you help them as a business – we embark on our keyword and search phrases selection process. Researching all possible keywords that people may be using to find the products, services and information you provide.
From here we distill the list down to a selected number of high quality and frequently searched terms that become the foundation or primary keywords for the campaign.
Through technical optimisation we ensure your website meets SEO standards. Maximising its accessibility not just for visitors but for search engines too.
Some of the technical issues we deal with include:
- Eliminating duplicate content.
- Ensuring 301 redirects and canonical website addresses are defined.
- Fixing any broken links and images
- Analysing robots.txt and .htaccess files for errors.
Keyword research complete, we’re ready to go through your website’s content with a fine tooth comb.
In this process we optimise your existing content using phrases we know your audiences are using to search for you. Your page copy and content, as well as HTML elements such as website code, titles, meta data, headings, images and schema markup will all be leveraged to drive maximum results.
Website Authority and Promotion
Website authority and promotion covers the elements outside of your direct control when it comes to search engine optimisation. This is where we truly distinguish your business from the competition.
Delivered in our monthly execution that’s designed to further increase your search engine visibility by building your website’s content and authority on an ongoing basis.
In this process we develop a strategy centred around how we are going to improve your organic non-paid search engine visibility and traffic for targeted search phrases.
This process will provide transparency to what we’re undertaking and implementing as a strategy. By the end of this, we will have a clear understanding on the regular activity we will be executing to drive the results your business needs to sustain growth.
The cornerstone of every modern SEO strategy is the power of quality, well-marketed content. Collaborating with you, we create content strategically built around your audiences pains, wants and needs, targeting their search phrases along the way.
This content serves to provide more value to your audiences and drive better quality leads through your website.
As part of our process, we also market your content through our content marketing methodology and ensure it’s seen, read and shared. Vital to increasing your search engine visibility and reputation within your industry.
In competitive industries, links to your website make the biggest difference to gaining more visibility.
For search engines like Google, this is how the authority of your website is determined.
Link acquisition is typically a time consuming process. To ensure long-term success, links need to be implemented naturally and steadily over time. Working with FOUND, effective link development through content promotion methodologies will become a cornerstone link building strategy, one we’ve found to be extremely effective in SEO.
Our commitment to your business growth sees us providing you with regular reports. This demonstrates our ongoing efforts and support to providing your business with a sustainable flow of online leads.
We regularly review online tools including Google Analytics and Google Search Console to evaluate progress and diagnose any issues with your website or it’s performance.
Our SEO progress reports include:
- Organic search engine traffic reports.
- Your position in Google’s search results.
- Reporting on conversions and goals (if applicable)
- Work we’ve completed
- Recommendations and plans.
Looking for free SEO advice?
You might be interested in our SEO guide, covering 17 steps you can take to optimise your website.
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700%.”Conrad CranfieldMD - Nature Shop
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, by getting us into the top 3 Google positions.”Chris CameronCMO - NZ Tax Refunds