SEO & Content Marketing, New Zealand.

Found help New Zealand business owners attract a flow of qualified leads with Search Engine Optimisation

SEO drives leads, sales and revenue

Did you know? People who search online for products and services convert into customers at a rate of up to 15%, compared to people influenced by traditional marketing and advertising, which can often be as low as 1-2%.

Found help medium sized businesses operating in domestic and off shore markets grow by :

  • Generating consistent and predictable flow of qualified leads
  • Increasing profile and brand awareness
  • Increasing the return on marketing spend and 
  • Lowering the cost of new customer acquisition.

Found’s expert SEO services

With over 15 years of online marketing experience in New Zealand, we’ve helped numerous business owners grow their businesses. In this time, we’ve developed a proven SEO marketing system that delivers a sustainable increase in leads and sales for the businesses we work with.

  • Will help more of your potential customers find your business when their actively searching for information, products or services you offer.
  • Will ensure your website and content marketing efforts are engaging visitors throughout the customer buying cycle.
  • Will align strategies to convert more prospects into paying customers.

With the steady flow of leads to your website and at a reduced cost, our system will support sustainable growth for your business.

What is SEO and how does it work?

Here’s a great, simple explanation video of the basics of SEO created by Search Engine Land. We’ve modified it to cut to the chase.

Why Search Engine Optimisation?

Search Engine Optimisation (SEO) works to drive ideal audiences to your website at a time they are ready to consume information or buy products and services from a vendor.

Because search is one of the few instances where a prospect initiates the contact process with your business, this makes SEO one of the highest converting online marketing initiatives for our clients.

In most cases, traditional marketing and many forms of online marketing (including Google Adwords) fail to provide a sustainable, ongoing return on your investment.

Results generated with SEO are sustainable and often enduring, making it one of the highest returning marketing initiatives a busuness owner can make.

Our SEO process

Search Engine Optimisation forms part of the overall lead generation system we execute for our clients. Success is reliant on execution of specific tasks that help drive increased search engine visibility for relevant search phrases.

Website Optimisation

Website optimisation forms the foundation for effective SEO. Through this initial process of research, analysis and optimisation, we ensure your website aligns your customer’s pains, wants and needs with the products and services you offer as a business.

Website / Industry Analysis

The very first step of our search engine optimisation process is an analysis of your website to benchmark current website performance.

An in-depth analysis of:

  • Technical website elements
  • Your industry’s most lucrative keywords and search terms
  • Current website’s design and optimisation
  • Backlinks and external ranking factors

At the end of this process we will have a road map of the updates and improvements we need to make to your website to ensure we’re establishing your business as an industry authority within the search results.

Technical Optimisation

Through technical optimisation we ensure your website and its content meets quality standards. Maximising its accessibility not just for visitors but for search engines too.

Some of the technical issues we deal with include:

  • Eliminating duplicate content.
  • Ensuring 301 redirects and canonical website addresses are defined.
  • Fixing any broken links and images
  • Analysing robots.txt and .htaccess files for errors.
Keyword Research & Analysis

Once we understand your customer and how you help them as a business – we embark on our keyword and search phrases selection process. Researching all possible keywords that people may be using to find the products, services and information you provide.

These keywords become the foundation of the SEO process and the target phrases your business and website will eventually dominate in the search engine results.

Read more about keyword research

Content Optimisation

Keyword research complete, we’re ready to go through your website’s content with a fine tooth comb.

In this process we optimise your existing content using phrases we know your audiences are using to search for you. Your page copy and content, as well as HTML elements such as website code, titles, meta data, headings, images and schema markup will all be leveraged to drive maximum results.

Off Page Optimisation

Off Page optimisation covers the elements outside of your direct control when it comes to search engine optimisation. This is where we truly distinguish your business from the competition. Delivered in our monthly package that’s designed to further increase your search engine visibility by building your website’s authority on an ongoing basis.

Competitive Strategy Development

In this process we develop a strategy centred around how we are going to leverage search phrases to improve your organic non-paid search engine visibility and traffic, working with you to plot out the process and activities we will execute month to month.

This process will provide transparency to what we’re undertaking and implementing as a strategy. By the end of this, we will have a clear understanding on the regular activity we will be executing to drive the results your business needs to sustain growth.

Content Creation & Promotion

The cornerstone of every competitive SEO strategy is the power of quality, well-marketed content. Collaborating with you, we create content strategically built around your audiences pains, wants and needs, targeting their search phrases along the way.

This content serves to provide more value to you audiences and drive better website search engine visibility.

As part of our process, we also market your content through our content marketing methodology and ensure it’s seen, read and shared. Vital to increasing your visibility and reputation within your industry.

Reach more about content marketing

Link Acquisition & Influencer Outreach

In competitive industries, links to your website make the biggest difference.

For search engines like Google, this is how they determine which websites people like in your industry or niche. This part of the SEO process is the most time consuming. Why? Because to ensure long-term success, these links need to be implemented naturally and steadily over time. Working with Found, effective link development through content promotion methodologies will become a cornerstone link building strategy.

Reach more about link acquistion

Analytics & Reporting

Our commitment to transparent reporting sees us providing you with clear monthly reports. Demonstrating our ongoing support and the progress we’re making on the path to providing your business with a sustainable flow of leads, enquiries and sales.

We regularly review online tools including Google Analytics and Google Search Console to evaluate progress and diagnose any issues with your website.

Our progress reports include:

  • Organic search engine traffic reports.
  • Your position in Google’s search results.
  • Work we’ve completed
  • Recommendations and plans.

Found’s online marketing services include:

  • Search Engine Optimisation
    SEO is one of the most rewarding and cost effective online marketing methods we use for our clients due to it’s sustainable and enduring nature.
  • Google Adwords Management
    Our ROI focused Google Adwords setup and management services strive to ensure your campaign is driving a positive return on your marketing spend month on month.
  • Content Marketing
    We increase visibility organically, by creating and then marketing content to promote your business’s position as an industry authority.
  • Conversion Rate Optimisation
    We analyse, test and improve your website’s design, usability, improving the customer experience and converting more of your website visitors into customers.

Looking for free SEO advice?

You might be interested in our SEO guide, covering 17 steps you can take to optimise your website.

Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop