Digital marketing insights from the experts
January 25
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How To Strategically Design Your SEO Objectives For 2021
Enter the New Year with a new set of objectives that will ensure your website helps you reach your business goals over the next 12 months. Are you ready for SEO changes in 2021? A well-defined SEO strategy and objectives for your e-commerce brand is essential to generate organic site traffic, quality leads, and brand exposure. Choosing the right goals
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July 30
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Health Check: Revitalise Your Business Website In 6 Steps
Dust off the world wide cobwebs and start driving traffic, leads, and sales through your website with our quick-start guide to getting (re)started online. It’s safe to say recent events continue to drive more people online. In fact, global web traffic has grown by 10.2% since January. A lot of businesses have followed suit, only… …many have been shocked at
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July 9
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eCommerce SEO: How We Grew Client Sales By 87%* In 6 Months (Case Study)
…plus the 11 strategies and techniques you need to do the same! Over the last six months… …several of our clients have seen *an average increase in sales of 87%. As well as an average increase in revenue of 136%. While an increase in online sales was expected during lockdown… …our results show those with a well-optimised online presence were
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May 26
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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
…and what these stats can teach you about maximising your return on marketing investment. It’s 2020. There’s a smartphone in (almost) every pocket. Digital ad revenue skyrocketed 14.9% in 2019 alone. And users carry out 3.5 billion Google searches every day. It’s clear digital is fast becoming the best way to connect with customers… …yet many businesses just like yours still
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June 20
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Exports made easy: How SEO overcomes the challenges of International Marketing
Putting your business on the world (wide web) stage doesn’t have to be difficult or costly. Here’s how… It’s true… …going global isn’t easy. In fact, tackling the local market is difficult enough. Let alone the scale, scope, and the sheer cost of stepping outside of your comfort – and time – zone, without any guarantees of a return on
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May 24
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4 Reasons why optimising for organic search is crucial for marketing ROI
Achieving sales success doesn’t always require a flashy advertising campaign… Let’s imagine this scenario for a second: You have a regular stream of customers visiting your website. What’s more, they’re ready to buy your products or sign up for your services. Now here comes the plot twist… …you haven’t spent a single cent on advertising. Does this scenario sound too
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May 2
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Struggling to convert? Super effective website hacks for turning leads into sales
Transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips… Believe it or not… …your leads aren’t going to magically convert themselves into sales. It’s true! Unfortunately, not everyone understands the importance of nurturing and following up on leads. In fact, some businesses make the mistake of only giving leads attention when it’s convenient
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April 11
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Less tire kickers, more customers: Gain more targeted web traffic, easily!
Get more of the traffic your business needs and less of the kind it doesn’t with these tips. Ask any business what the top goal for their website is… …chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”. Only without targeted website traffic, you won’t be doing either of those. That’s because not all web traffic is
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March 28
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7 Common SEO mistakes that’ll kill your leads, sales & revenue
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically. Are you struggling to rank in Google? If the answer is yes, you’re not alone! Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce. In fact, it
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March 8
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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions
There’s something you need to know: Good marketing is no accident. To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel. With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.
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