Inbound marketing training and resources
Life being life, things don’t always work out the way you expect.
Perhaps a day out was cancelled due to rain.
Or maybe the local café ran out of the coffee you like.
Pretty harmless, right?
But when it comes to your business, things get a little more serious.
Quick show of hands:
Who here remembers the Yellow Pages?
That tome of a book was once the go-to business directory of its time.
So, what was it that made it so successful?
Do you know?
Think on that for a second, and I’ll wrap back ’round to it shortly.
Here’s a quick question for you:
How do you measure success?
I ask because in SEO – as in life itself – there’s more than one way to do so.
Some agencies might focus on rankings and that elusive #1 position.
They’ll see a boost in Traffic and Page Views as a job well done.
While these numbers are important, they’re not the end goal.
I’m about to say something that may surprise you:
Online businesses could learn a thing or two from their retail counterparts.
…or is it?
Let’s think on that for a second.
From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.
To do so, they’ve employed a number of smart ideas…
Today I want to share something every business needs to know:
Effective SEO is a marathon, not a sprint.
That’s not to say it doesn’t also require quick thinking and decision making.
Far from it, in fact!
You see, Google is constantly tweaking, adjusting, and updating the algorithms they use to rank your site.
If an agency doesn’t stay up-to-date, your business could suffer.
Today we were asked for our list of the best free online New Zealand business directories.
First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.
You see, some registration processes can take up to 30 minutes to work through.
There’s something you need to know:
Good marketing is no accident.
To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.
With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.
Are you on a content marketing journey for your website?
If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.
90% of the information that goes to the brain is visual, and 65% of people are visual learners.
It’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.
Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected audience.
In our last post about Google Analytics I asked:
How effective a sales tool is your website?
Now, it’s time to follow up with another that’s just as important:
How well is your website performing in Google?
You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in the first place.