Digital marketing insights to help you get found

5 Ways to promote your services with content that connects

Fiona Powell ByFiona Powell | Content Marketing, Search Engine Marketing
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Content That Connects

Content is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how…

It’s a fact:

People do business with businesses they connect with.

As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business.

In fact, it’s the best way to create … Continue Reading

7 Reasons your marketing budget is better spent on digital

Fiona Powell ByFiona Powell | Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
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Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
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Content Marketing vs SEO

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the … Continue Reading

Google vs Facebook advertising: which is best for your business?

Fiona Powell ByFiona Powell | Business, Google Adwords, Paid Search
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Google Ads vs Facebook Advertising

If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…

Online advertising is a vital element of any modern business’s successful marketing strategy.

In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.

But what makes it … Continue Reading

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Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

Fiona Powell ByFiona Powell | Business, Content Marketing
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The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

Jamie Dalzell ByJamie Dalzell | Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
| No Comments

The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading