SEO & Content Marketing, New Zealand.

Inbound marketing training and resources

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales!

Published in Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation

Optimising a website for search engines

The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?

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Social Media Marketing: 20 Tools To Help Drive Leads and Sales

Published in Business, Social Media

Social media marketing tools for boosting sales

There’s no denying it:

Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes.

As a result?

The tools used to managed those campaigns have seen a dramatic growth in popularity.

…yet it’s still a struggle to figure out which tools you actually need.

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Short-Lived SEO Results? Why Sustainability Is KEY To Sales Success

Published in Business, Search Engine Optimisation, SEO Training

Rocky search engine results

It’s a long way to the top when you’re riding a roller-coaster of rocky results…

People spend much of their lives gunning for the top.

If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be?

A tennis player? Well, chances are a tournament win or a #1 ranking keeps you going.

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Expectations vs Reality: Why Reputable SEO Partners Won’t Promise The World.

Published in Business, Search Engine Optimisation, SEO Training

SEO Agency reality check

Life being life, things don’t always work out the way you expect.

Perhaps a day out was cancelled due to rain.

Or maybe the local café ran out of the coffee you like.

Pretty harmless, right?

But when it comes to your business, things get a little more serious.

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3 Great Reasons To Go Back To Digital Marketing Basics (And How!)

Published in Business, Search Engine Optimisation, SEO Training

Back to basics marketing methods

Quick show of hands:

Who here remembers the Yellow Pages?

That tome of a book was once the go-to business directory of its time.

So, what was it that made it so successful?

Do you know?

Think on that for a second, and I’ll wrap back ’round to it shortly.

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Is Your SEO Agency Failing To Chase THE Metric That Matters Most?

Published in Business, Search Engine Optimisation, SEO Training

Measuring results and success

Here’s a quick question for you:

How do you measure success?

I ask because in SEO – as in life itself – there’s more than one way to do so.

Some agencies might focus on rankings and that elusive #1 position.

Others?

They’ll see a boost in Traffic and Page Views as a job well done.

While these numbers are important, they’re not the end goal.

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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

Published in Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation

I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…

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Hiring An SEO Agency? Avoid This *Deadly* Mistake Some Business Owners Make

Published in Business, Search Engine Optimisation, SEO Training

Today I want to share something every business needs to know:

Effective SEO is a marathon, not a sprint.

That’s not to say it doesn’t also require quick thinking and decision making.

Far from it, in fact!

You see, Google is constantly tweaking, adjusting, and updating the algorithms they use to rank your site.

If an agency doesn’t stay up-to-date, your business could suffer.

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[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

Published in Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools

NZ Business Directories

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You see, some registration processes can take up to 30 minutes to work through. 

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Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

Published in Content Marketing, Search Engine Marketing, Search Engine Optimisation

Conversion rate and sales funnel

There’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new level.

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Sustained business growth

“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, managing to get us into the top 3 Google positions for our industry”.

- Chris Cameron, CMO -  NZ Tax Refunds

700% increase in sales

“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700% in the last year”.

- Conrad Cranfield, Director -  Nature Shop