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Google Analytics: How To Measure & Track Your Website’s Success In 2017

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Published in Analytics, E-Commerce

Here’s a question for you:

How effective a sales tool is your website?

It’s an easy question to ask, but it isn’t always an easy one to answer.

Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of these metrics.

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E-Commerce / Website SEO Tools & Plugins: 33 (mostly free) Utilities For Optimising Your Website

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Published in E-Commerce, Keyword Research, On Page Optimisation, Search Engine Optimisation, SEO Tools, SEO Training

e-commerce tools

In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.

This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!

Here’s why:

While you now know the steps required to optimise your online website or shop, finding the right tool for the job can often prove frustrating and time consuming:

What is the best tool for the job?

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E-Commerce SEO: 11 Point Checklist For Optimising Your Online Shop

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Published in On Page Optimisation, Search Engine Marketing, Search Engine Optimisation, SEO Training

E-Commerce SEO

If your online store is struggling to gain traffic and sales, then this is the post for you.

Sure, you may not face the same hassles as a retail store owner – who has time for all that dusting? – but running an online store presents unique challenge of its own.

Yet like any retailer, a well-structured online store that is highly visible and makes it easy for users to find what they’re looking for is critical to your success.

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SEO for Startups: 3 Strategies & Tools to Help With Market Validation & Opportunity

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Published in Search Engine Optimisation, SEO Tools

SEO for Startups

So, you have an idea for a new business.

In fact, it’s more than just an idea: it’s become an obsession.

Now all that’s required is the time and money to transform this idea into a reality, right?

Think again.

Before you consider risking it all, instead consider the following questions:

Is there a large enough market for the products or services you plan to offer?

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NZ Business Directories: List of ALL 65 Free New Zealand Online Directories

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Published in Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools

NZ Business Directories

Today I was asked for my list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website. But they can still cost you the most precious resource of all.

TIME!

You see, some registration processes can take up to 30 minutes to work through. 

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Business Blogging: 9 Ways To Re-Energise Your Content Marketing

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Published in Content Marketing, Search Engine Optimisation

Business Blogging

First things first. Why blogging?

When it comes to effective, long term success with search engine optimisation, there’s just no denying it:

Content is king.

So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives.

That’s why we suggest a strong focus on content marketing for successful SEO, online engagement with your audience and demonstrating your expertise.

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Local SEO: How to Rank any Local NZ Business Website

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Published in Local SEO, Search Engine Optimisation

Local-SEO-New-Zealand

When it comes to your business’s website? Not all traffic is created equal.

In fact, all the traffic in the world won’t help your business grow if it isn’t the right kind of traffic.

So what kind of traffic does your business need?

Let me introduce you to local searchers.

Local searchers are users who search using local, location-based phrases and keywords.

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Personal Branding: 5 Steps to Promoting Yourself Online as an Industry Thought Leader

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Published in Content Marketing, Search Engine Optimisation

Personal Branding with Guest Contributions

I’m excited to show you a really powerful personal branding strategy.

A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry.

Best of all? It’s completely free!

Sounds too good to be true, right?

Welcome to thought leadership with guest posting!

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Viral Content: 9 Proven Strategies To Create Content That Gets Shared

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Published in Content Marketing, Search Engine Optimisation

Viral Content StrategiesWhat do the common cold and viral content have in common? Not much, right?!

But what if I told you they’re more alike than you think… How so? They’re both highly contagious.

Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr.

And as it does so? 

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Content Marketing: Learn How we Grew Web Traffic By 1131%

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Published in Content Marketing, Search Engine Optimisation

essential450

Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business.

Yet not all content is created equal.

In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret.

But not any more!

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