Digital marketing insights to help you get found

Maximise your content marketing strategy with the 3 R’s of Repurpose, Refresh and Repackage

Fiona Powell ByFiona Powell | Business, Content Marketing
| No Comments

The creation and sharing of online content – content marketing – is the lifeblood of any successful digital marketing strategy.

Not only does content marketing build trust and nurture customer loyalty, today’s customers expect and appreciate relevant, helpful content like how-to videos and knowledge archives.

As a business owner, content marketing can boost your overall marketing performance.

As the stats … Continue Reading

4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

Jamie Dalzell ByJamie Dalzell | Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation
| No Comments

The convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?Continue Reading

Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

Jamie Dalzell ByJamie Dalzell | Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas…… Continue Reading

[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

Robert Kramers ByRobert Kramers | Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools
| 92 Comments

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You … Continue Reading

Content and the Sales Funnel: How to Improve Your Content to Boost Conversions

Jamie Dalzell ByJamie Dalzell | Content Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

Conversion rate and sales funnel

There’s something you need to know:

Good marketing is no accident.

To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.

With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new … Continue Reading

8 Simple Tactics For Boosting Your SEO With Visual Content

Jamie Dalzell ByJamie Dalzell | Content Marketing, Search Engine Marketing, Search Engine Optimisation
| No Comments

8 Simple Tactics For Boosting Your SEO With Visual Content

Are you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, … Continue Reading