It’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.
Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected audience.
In our last post about Google Analytics I asked:
How effective a sales tool is your website?
Now, it’s time to follow up with another that’s just as important:
How well is your website performing in Google?
You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in the first place.
Here’s a question for you:
How effective a sales tool is your website?
It’s an easy question to ask, but it isn’t always an easy one to answer.
Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of these metrics.
In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website.
This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this!
Here’s why:
While you now know the steps required to optimise your online website or shop, finding the right tool for the job can often prove frustrating and time consuming:
What is the best tool for the job?
If your online store is struggling to gain traffic and sales, then this is the post for you.
Sure, you may not face the same hassles as a retail store owner – who has time for all that dusting? – but running an online store presents unique challenge of its own.
Yet like any retailer, a well-structured online store that is highly visible and makes it easy for users to find what they’re looking for is critical to your success.
So, you have an idea for a new business.
In fact, it’s more than just an idea: it’s become an obsession.
Now all that’s required is the time and money to transform this idea into a reality, right?
Think again.
Before you consider risking it all, instead consider the following questions:
Is there a large enough market for the products or services you plan to offer?
Today I was asked for my list of the best free online New Zealand business directories.
First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website. But they can still cost you the most precious resource of all.
TIME!
You see, some registration processes can take up to 30 minutes to work through.
First things first. Why blogging?
When it comes to effective, long term success with search engine optimisation, there’s just no denying it:
Content is king.
So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives.
That’s why we suggest a strong focus on content marketing for successful SEO, online engagement with your audience and demonstrating your expertise.
When it comes to your business’s website? Not all traffic is created equal.
In fact, all the traffic in the world won’t help your business grow if it isn’t the right kind of traffic.
So what kind of traffic does your business need?
Let me introduce you to local searchers.
Local searchers are users who search using local, location-based phrases and keywords.
I’m excited to show you a really powerful personal branding strategy.
A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry.
Best of all? It’s completely free!
Sounds too good to be true, right?
Welcome to thought leadership with guest posting!
Phone 0800 81 80 81, Email hello@found.co.nz or
complete the form to book a consultation with Found.