…and what these stats can teach you about maximising your return on marketing investment.
It’s 2020.
There’s a smartphone in (almost) every pocket.
Digital ad revenue skyrocketed 14.9% in 2019 alone.
And users carry out 3.5 billion Google searches every day.
It’s clear digital is fast becoming the best way to connect with customers…
…yet many businesses just …
Putting your business on the world (wide web) stage doesn’t have to be difficult or costly. Here’s how…
It’s true…
…going global isn’t easy.
In fact, tackling the local market is difficult enough.
Let alone the scale, scope, and the sheer cost of stepping outside of your comfort – and time – zone, without any guarantees of a return on …
Achieving sales success doesn’t always require a flashy advertising campaign…
Let’s imagine this scenario for a second:
You have a regular stream of customers visiting your website.
What’s more, they’re ready to buy your products or sign up for your services.
Now here comes the plot twist…
…you haven’t spent a single cent on advertising.
Does this scenario sound too …
Transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips…
Believe it or not…
…your leads aren’t going to magically convert themselves into sales.
It’s true!
Unfortunately, not everyone understands the importance of nurturing and following up on leads. In fact, some businesses make the mistake of only giving leads attention when it’s convenient …
Get more of the traffic your business needs and less of the kind it doesn’t with these tips.
Ask any business what the top goal for their website is…
…chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”.
Only without targeted website traffic, you won’t be doing either of those.
That’s because not …
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically.
Are you struggling to rank in Google?
If the answer is yes, you’re not alone!
Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce.
In fact, it …
There’s something you need to know:
Good marketing is no accident.
To create a demand for a product or service, you need to tap into your target consumer and keep in mind that, at any stage, they are in the sales funnel.
With a web-fueled environment as a backdrop, the battle between marketers takes good marketing to a whole new …
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…
Here’s the bottom line:
Marketing isn’t about creating the funniest campaign.
The flashest website.
Or the most cinematic video advert.
So, what is marketing about?
It’s all about maximising revenue with minimal spend.
Moving into 2019, marketing budgets are …
Chances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how…
Here’s something you may not be aware of:
Your customers often travel a bumpy, meandering path on their journey to purchasing from your business.
First off?
They don’t even know you exist!
And when they do?…
Content is your fast track to striking up conversations with customers that convert to leads, enquiries, and sales. Here’s how…
It’s a fact:
People do business with businesses they connect with.
As a business owner, building these connections with existing and potential customers is crucial to the ongoing success of your business.
In fact, it’s the best way to create …
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