Google Ads (formerly Google Adwords) is no doubt one of the fastest ways to get qualified and proactive customers to your website. But it can prove both costly and ineffective if managed poorly.
Google Ads is a paid advertising service, letting you advertise your business to searchers directly via Google’s search results pages.
Also known as Pay Per Click (PPC) or paid search, you set a budget, choose your keywords, and then decide on where your Ad appears. From here you’re charged a fee every time someone clicks on your advert.
While the aim of paid search campaigns is to appear every time a user searches for your desired phrases and keywords. Without a positive return on your investment, your advertising budget can quickly be depleted.
The aim of an effectively managed paid search campaign is to return the maximum revenue for your marketing dollar. With this goal in mind, Adwords creates a cost-effective path from a potential customer’s search straight to your business and has the power to become a system of continual sales.
The importance of specialist Google Ads management
Google Ads is a powerful system for any business. But its power and flexibility can be a double-edged sword: it’s complicated to learn, let alone master.
Are you considering Google Ads for your business? Ask yourself the following questions:
- Do you want to grow your business using Google Ads, but don’t have the time or money to waste learning it?
- Have you already started using Ads, but the results aren’t meeting your expectations?
- Do you want to optimise your spend to get more clicks and converted sales from Google?
If you answered ‘Yes’ to any of these? Then you’ll want to look at getting your Google AdWords managed for you by a trusted adviser.
How we generate leads with Google Ads management
FOUND’s paid search management services help you get the most out of your paid search campaigns. Whether you want to maximise the return on your existing campaign, or require the setup of a new Google Adwords campaign from scratch.
Once established, we continue to analyse, maintain and improve your Adwords campaign. It’s through this gradual refinement methodology that we’re able to increase the return on your investment, and achieve the maximum number of clicks for your budgeted spend. All while ensuring as many of those clicks are carried through to a successful conversion.
FOUND’s Google Ads services include
- Setting up of a Google Ads account.
- Adwords campaign management.
- Keyword selection process.
- Ad-group and Ad writing service.
- Bid management.
- Quality score optimisation.
- Click Through Rate (CTR) improvements.
- Conversion optimisation.
- Reporting and Analysis.
- Ecommerce conversion tracking.
“Robert from Found has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic. This has seen our sales growth exceed 700%.”Conrad CranfieldMD - Nature Shop
“Found has been fantastic at developing our SEO and providing us with sustained growth in a very competitive market, by getting us into the top 3 Google positions.”Chris CameronCMO - NZ Tax Refunds