Search Engine MarketingSearch Engine Optimisation

What’s the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?

By January 4, 2009 No Comments

Search Engine Optimisation vs Search Engine Marketing

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO), is the selection of phrases that you want to rank highly for and inserting those phrases in several areas of your website so when search engines such as Google crawl your website with their robots (bots), they come to the conclusion that your website is the right place to send visitors.

Search Engine Marketing

Search Engine Marketing (SEM), takes several steps back and looks at the big picture. It asks fundamental questions first such as:

  1. What is the purpose of our website?
  2. Who are our target audiences?
  3. What action do we want them to take?
  4. How will they find our website?
  5. Could we benefit from using pay-per-click (PPC) advertising such as Google Adwords?

The great thing about using both “Sponsored Search” (where you pay for clicks) and “Organic Search” (where you don’t pay for clicks, Google just thinks your site is the right one to recommend), is that Sponsored Search can help you find out very quickly what search terms people are actually use them. Then you can test which keywords and phrases make high profit conversions for you and roll them out for your Organic Search Optimisation.