Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
In 2020, with digital ad revenue soaring, it’s clear digital channels are the way to connect with customers. Yet, many businesses still rely on traditional marketing. Stats show that digital offers better ROI. It’s time to embrace the digital shift.
8 Ways you’re wasting your marketing budget (and what you can do about it)
Maximise revenue with minimal spend. How? By revisiting your marketing budget and avoiding common pitfalls.
7 Reasons your marketing budget is better spent on digital
In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%
Google vs Facebook advertising: which is best for your business?
Online advertising is a vital element of any modern business’s successful marketing strategy. In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand. But what makes it just so successful? And which platform is best for your business?
What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a
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