Digital marketing insights from the trenches.

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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

By Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation 2 Comments

Digital marketing vs television advertising: 5 stats that will really surprise you

…and what these stats can teach you about maximising your return on marketing investment.

It’s 2020.

There’s a smartphone in (almost) every pocket.

Digital ad revenue skyrocketed 14.9% in 2019 alone.

And users carry out 3.5 billion Google searches every day.

It’s clear digital is fast becoming the best way to connect with customers…

…yet many businesses just

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8 Ways you’re wasting your marketing budget (and what you can do about it)

By Content Marketing, Google Adwords, Marketing, On Page Optimisation, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

Marketing budgetBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are …

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7 Reasons your marketing budget is better spent on digital

By Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% …

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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

By Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a …

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