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Google Adwords

8 Ways you’re wasting your marketing budget (and what you can do about it)

8 Ways you're wasting your marketing budget - and what to do about itBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are … Continue Reading

7 Reasons your marketing budget is better spent on digital

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

Google vs Facebook advertising: which is best for your business?

Google vs Facebook advertising: which is best for your business?If you’re aiming to maximise the return on your marketing budget, should you advertise with search giant Google or social media superstar Facebook? Let’s find out…

Online advertising is a vital element of any modern business’s successful marketing strategy.

In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand.

But what makes it … Continue Reading

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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

Digital Marketing vs Television: 5 Stats that'll *really* surprise youIt’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected … Continue Reading

What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a … Continue Reading