…and what these stats can teach you about maximising your return on marketing investment.
It’s 2020.
There’s a smartphone in (almost) every pocket.
Digital ad revenue skyrocketed 14.9% in 2019 alone.
And users carry out 3.5 billion Google searches every day.
It’s clear digital is fast becoming the best way to connect with customers…
…yet many businesses just …
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…
Here’s the bottom line:
Marketing isn’t about creating the funniest campaign.
The flashest website.
Or the most cinematic video advert.
So, what is marketing about?
It’s all about maximising revenue with minimal spend.
Moving into 2019, marketing budgets are …
In the battle for your marketing dollar, online is fast gaining the upper hand. This is why…
When’s the last time you decided to buy something, like a new barbecue?
Or needed the services of a professional, such as a panel beater?
Chances are, the first thing you did was check out barbecues or panel beaters online.
In fact, 81% …
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.
As a …
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