Digital marketing insights from the experts
May 26
Image
Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
…and what these stats can teach you about maximising your return on marketing investment. It’s 2020. There’s a smartphone in (almost) every pocket. Digital ad revenue skyrocketed 14.9% in 2019 alone. And users carry out 3.5 billion Google searches every day. It’s clear digital is fast becoming the best way to connect with customers… …yet many businesses just like yours still
Read More
January 21
Image
8 Ways you’re wasting your marketing budget (and what you can do about it)
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how… Here’s the bottom line: Marketing isn’t about creating the funniest campaign. The flashest website. Or the most cinematic video advert. So, what is marketing about? It’s all about maximising revenue with minimal spend. Moving into 2019, marketing budgets are
Read More
November 1
Image
7 Reasons your marketing budget is better spent on digital
In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%
Read More
September 24
Image
Google vs Facebook advertising: which is best for your business?
Online advertising is a vital element of any modern business’s successful marketing strategy. In fact, online advertising spend continues to outstrip any other form of advertising spend in New Zealand. But what makes it just so successful? And which platform is best for your business?
Read More
October 17
Image
What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a
Read More
Image

17 ways to grow sales and smash it!

Get a competitive advantage,
grab your FREE copy now.

Download