Digital marketing insights from the experts

In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure in

Updated January 2019 In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website. This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this! Here’s why: While you now know the steps required to optimise your online website or shop, finding the

So, you have an idea for a new business. In fact, it’s more than just an idea: it’s become an obsession. Now all that’s required is the time and money to transform this idea into a reality, right? Think again. Before you consider risking it all, instead consider the following questions: Is there a large enough market for the products

You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic

Did you know that Google’s robot crawler can pretty much only read text? It doesn’t see your pretty images, or flash, or javascript. It only sees text. Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees. To use Webmaster Tools you will need to sign up, and verify you own your website.

Seems pretty easy to check doesn’t it? Just type in the keywords you rank well for, and there is your website near the top of the results… Actually that’s not your true ranking at all! Check again using a friends computer and you’ll get a very different result. This can be embarrassing. I did this many times at a friends