Digital marketing insights from the experts

I’m about to say something that may surprise you: Online businesses could learn a thing or two from their retail counterparts. Shocking, right?! …or is it? Let’s think on that for a second. From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention. To do so, they’ve employed a number of smart ideas…

Are you on a content marketing journey for your website? If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else. How so? Consider this: 90% of the information that goes to the brain is visual,

First things first. Why blogging? When it comes to effective, long term success with search engine optimisation, there’s just no denying it: Content is king. So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives. That’s why

I’m excited to show you a really powerful personal branding strategy. A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry. Best of all? It’s completely free! Sounds too good to be true, right? Welcome to thought

What do the common cold and viral content have in common? Not much, right?! But what if I told you they’re more alike than you think… How so? They’re both highly contagious. Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr. And as it does so? It infects every user

Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business. Yet not all content is created equal. In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret. But not