Digital marketing insights from the experts
June 20
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Exports made easy: How SEO overcomes the challenges of International Marketing
Putting your business on the world (wide web) stage doesn’t have to be difficult or costly. Here’s how… It’s true… …going global isn’t easy. In fact, tackling the local market is difficult enough. Let alone the scale, scope, and the sheer cost of stepping outside of your comfort – and time – zone, without any guarantees of a return on
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May 24
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4 Reasons why optimising for organic search is crucial for marketing ROI
Achieving sales success doesn’t always require a flashy advertising campaign… Let’s imagine this scenario for a second: You have a regular stream of customers visiting your website. What’s more, they’re ready to buy your products or sign up for your services. Now here comes the plot twist… …you haven’t spent a single cent on advertising. Does this scenario sound too
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May 2
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Struggling to convert? Super effective website hacks for turning leads into sales
Transform your website into a hive of leads, enquiries, and sales-generating activity with these top tips… Believe it or not… …your leads aren’t going to magically convert themselves into sales. It’s true! Unfortunately, not everyone understands the importance of nurturing and following up on leads. In fact, some businesses make the mistake of only giving leads attention when it’s convenient
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April 11
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Less tire kickers, more customers: Gain more targeted web traffic, easily!
Get more of the traffic your business needs and less of the kind it doesn’t with these tips. Ask any business what the top goal for their website is… …chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”. Only without targeted website traffic, you won’t be doing either of those. That’s because not all web traffic is
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March 28
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7 Common SEO mistakes that’ll kill your leads, sales & revenue
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically. Are you struggling to rank in Google? If the answer is yes, you’re not alone! Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce. In fact, it
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January 21
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8 Ways you’re wasting your marketing budget (and what you can do about it)
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how… Here’s the bottom line: Marketing isn’t about creating the funniest campaign. The flashest website. Or the most cinematic video advert. So, what is marketing about? It’s all about maximising revenue with minimal spend. Moving into 2019, marketing budgets are
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October 13
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3 Reasons Content Marketing vs SEO isn’t the question you should be asking
Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the
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July 19
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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales
The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?
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May 18
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[2019 Update] SEO Tools & Plugins: 36 (mostly free) Utilities For Optimising Your Website
Updated January 2019 In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website. This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this! Here’s why: While you now know the steps required to optimise your online website or shop, finding the
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