Digital marketing insights from the experts

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean?

When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s). On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that is most

Most people don’t bother putting some thought into naming the images they upload to their websites. That is precisely why you should. By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”. And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such

Firstly, What are Back Links? A back link (or “inbound link“) is any hyperlink coming back to your website. From the Google Search Engine’s point of view, each backlink scores a point for your website.  In effect it is saying “this website is worth a visit, go and check it out!”.  After-all, the internet is built on hyperlinks. The more

Confused by keyword choices? Don’t be! This blog unveils the difference between “short tail” and “long tail” keywords. Learn why targeting specific phrases can be more effective than generic terms for attracting ideal customers to your website.

Confused by website ranking? You’re not alone! This blog reveals why your Google position might be a mirage. Discover how personalised results and location impact ranking and learn how to see your website’s true position.

Ever wonder what those website traffic numbers mean? This blog clears it up! We define key metrics: unique visitors (individual users), page views (each time a page is loaded) and hits (file requests like images). Learn how they differ and why they matter!

Confused by domain names? This blog cuts through the jargon. We answer 4 key questions: Is a regional domain (.co.nz) for you? Should your domain match your brand or include keywords? And what about typos? Learn how to pick the perfect web address for your business.

Ever wondered how websites land at the top of search results? SEO is the key! It involves strategically using relevant phrases to signal to search engines that your site is the perfect answer for users’ queries.