Digital marketing insights from the experts
May 26
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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You
…and what these stats can teach you about maximising your return on marketing investment. It’s 2020. There’s a smartphone in (almost) every pocket. Digital ad revenue skyrocketed 14.9% in 2019 alone. And users carry out 3.5 billion Google searches every day. It’s clear digital is fast becoming the best way to connect with customers… …yet many businesses just like yours still
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May 24
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4 Reasons why optimising for organic search is crucial for marketing ROI
Achieving sales success doesn’t always require a flashy advertising campaign… Let’s imagine this scenario for a second: You have a regular stream of customers visiting your website. What’s more, they’re ready to buy your products or sign up for your services. Now here comes the plot twist… …you haven’t spent a single cent on advertising. Does this scenario sound too
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April 11
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Less tire kickers, more customers: Gain more targeted web traffic, easily!
Get more of the traffic your business needs and less of the kind it doesn’t with these tips. Ask any business what the top goal for their website is… …chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”. Only without targeted website traffic, you won’t be doing either of those. That’s because not all web traffic is
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March 28
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7 Common SEO mistakes that’ll kill your leads, sales & revenue
Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically. Are you struggling to rank in Google? If the answer is yes, you’re not alone! Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce. In fact, it
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January 21
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8 Ways you’re wasting your marketing budget (and what you can do about it)
Best intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how… Here’s the bottom line: Marketing isn’t about creating the funniest campaign. The flashest website. Or the most cinematic video advert. So, what is marketing about? It’s all about maximising revenue with minimal spend. Moving into 2019, marketing budgets are
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December 16
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10 Untapped CRO tactics that’ll turn your website into the ultimate sales tool in 2019
Chances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how… Here’s something you may not be aware of: Your customers often travel a bumpy, meandering path on their journey to purchasing from your business. First off? They don’t even know you exist! And when they do?
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November 1
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7 Reasons your marketing budget is better spent on digital
In the battle for your marketing dollar, online is fast gaining the upper hand. This is why… When’s the last time you decided to buy something, like a new barbecue? Or needed the services of a professional, such as a panel beater? Chances are, the first thing you did was check out barbecues or panel beaters online. In fact, 81%
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October 17
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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a
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