Digital marketing insights to help get you found.

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Search Engine Advertising

4 Reasons why optimising for organic search is crucial for marketing ROI

By Business, Local SEO, On Page Optimisation, Search Engine Advertising, Search Engine Marketing, SEO Training No Comments

Achieving sales success doesn’t always require a flashy advertising campaign…

Let’s imagine this scenario for a second:

You have a regular stream of customers visiting your website.

What’s more, they’re ready to buy your products or sign up for your services.

Now here comes the plot twist…

…you haven’t spent a single cent on advertising.

Does this scenario sound too …

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Less tire kickers, more customers: Gain more targeted web traffic, easily!

By Business, Content Marketing, E-Commerce, Keyword Research, Local SEO, Marketing, On Page Optimisation, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

Get more of the traffic your business needs and less of the kind it doesn’t with these tips.

Ask any business what the top goal for their website is…

…chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”.

Only without targeted website traffic, you won’t be doing either of those.

That’s because not

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7 Common SEO mistakes that’ll kill your leads, sales & revenue

By Analytics, Content Marketing, Keyword Research, Link Building, Local SEO, Marketing, On Page Optimisation, Search Engine Advertising, Search Engine Marketing No Comments
7 Common SEO mistakes that'll kill your leads, sales & Rrevenue

Avoid some of these easy-to-make mistakes and you’ll be well on your way to improving your website’s search ranking, organically.

Are you struggling to rank in Google?

If the answer is yes, you’re not alone!

Considering the sheer volume of content being published each and every second, competition to capture your audience’s attention is growing increasingly fierce.

In fact, it …

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8 Ways you’re wasting your marketing budget (and what you can do about it)

By Content Marketing, Google Adwords, Marketing, On Page Optimisation, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

8 Ways you're wasting your marketing budget - and what to do about itBest intentions don’t amount to much if you’re pouring your budget down the drain. Smarter spending? It’s surprisingly simple. Here’s how…

Here’s the bottom line:

Marketing isn’t about creating the funniest campaign.

The flashest website.

Or the most cinematic video advert.

So, what is marketing about?

It’s all about maximising revenue with minimal spend.

Moving into 2019, marketing budgets are …

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10 Untapped CRO tactics that’ll turn your website into the ultimate sales tool in 2019

By Business, E-Commerce, Marketing, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

10 Tactics for turning your website into the ultimate sales toolChances are your site hasn’t yet reached its full sales potential. Bottom line? It could be doing better. Read on to find out how…

Here’s something you may not be aware of:

Your customers often travel a bumpy, meandering path on their journey to purchasing from your business.

First off?

They don’t even know you exist!

And when they do?…

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7 Reasons your marketing budget is better spent on digital

By Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

7 Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% …

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[2019 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

By Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools 96 Comments

The complete list of *all* online New Zealand business directoriesToday we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You …

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Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

By Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation 2 Comments

Digital Marketing vs Television: 5 Stats that'll *really* surprise youIt’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected …

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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

By Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a …

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