Category

Search Engine Advertising

7 Reasons your marketing budget is better spent on digital

Fiona Powell ByFiona Powell | Business, Content Marketing, Google Adwords, Marketing, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
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Reasons your marketing budget is better spent on digitalIn the battle for your marketing dollar, online is fast gaining the upper hand. This is why…

When’s the last time you decided to buy something, like a new barbecue?

Or needed the services of a professional, such as a panel beater?

Chances are, the first thing you did was check out barbecues or panel beaters online.

In fact, 81% … Continue Reading

[2018 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

Robert Kramers ByRobert Kramers | Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools
| 93 Comments

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: Sure, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You … Continue Reading

Digital Marketing vs Television: 5 Stats That’ll REALLY Surprise You

Jamie Dalzell ByJamie Dalzell | Content Marketing, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
| 2 Comments

TV vs Digital Marketing

It’s 2017. There’s a smartphone in the pocket of (almost) every one of your customers, you can track your sales via your smart watch, and users perform some 3.5 billion Google searches every day.

Despite this, many businesses just like yours still rely on those tried-and-true stalwarts of the marketing world like Radio, Mail and Television to reach your increasingly-connected … Continue Reading

What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

Robert Kramers ByRobert Kramers | Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation
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What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

Continue Reading