Digital marketing insights from the experts

Pitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why… Have you heard the news? SEO is dead. Long live SEO! Content is the new king… …or so the headlines would have you believe. Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the

The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?

I’m about to say something that may surprise you: Online businesses could learn a thing or two from their retail counterparts. Shocking, right?! …or is it? Let’s think on that for a second. From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention. To do so, they’ve employed a number of smart ideas…

Are you on a content marketing journey for your website? If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else. How so? Consider this: 90% of the information that goes to the brain is visual,

In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure

You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean?

Ever wondered how websites land at the top of search results? SEO is the key! It involves strategically using relevant phrases to signal to search engines that your site is the perfect answer for users’ queries.